Free Publicity & Other Fairy Tales

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Take a journey through PR or public relations listings on the internet and you will come across loads of links, including articles about and references to free PR or free publicity.It sounds great.Who wouldnt want free PR?But if you keep reading youll find that 99.9% of the time, these are companies that are selling you ways to get free PR.So, is it still free after youve paid for it?As with anything else in life, if it sounds too good to be true

Sure there are times when media coverage comes at no cost, but those are the times that the press seeks you out.A writer or editor came across your company or your site, thought it was perfect for a story he or she is working on and suddenly out of the blue, you get a call and the next thing you know, youre in the media.That is a case of having the right business and being at the right place at the right time; all the stars aligned and lady luck smiled on you.

But, if youre actively looking to garner media coverage (which if you are a savvy entrepreneur or business owner you should be) PR is not free.Whether you write a release and pitch the media yourself, hire a consultant to help you develop pitches and story angles, or hire a Public Relations firm to launch a full-scale campaign, you are either going to be spending time or money, generally both, in order to land media coverage.

The bottom line is PR shouldnt be free, not if its done correctly.Just as advertising, direct marketing, or online marketing costs, so does effective PR.And if you are going to launch an effective public relations campaign, do it right.Either hire a PR firm, or find a consultant to walk you through the process.Learn how to develop story ideas, write press releases, develop targeted media lists, make media follow-up calls, utilize your press to garner more media coverage, etc.PR is a skill.Done well, Public Relations is the only form of marketing that can reach your target market, establish you as an expert in your field and offer you the credibility and validation of being the news.It is the best branding tool available.It is generally less expensive than advertising and offers more credibility.But, as with anything else in life, when it comes to PR, you get what you pay for.


Copyright Anthony Mora 2009There are loads of references to free PR or free publicity on the internet.It sounds great.Who wouldnt want free PR?But if you keep reading youll find that 99.9% of the time, these are companies that are selling you ways to get free PR.So, is it still free after youve paid for it?


About the Author:
Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.



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