Frbiz Reports Letter To The Department Of Public Sounded Their Own Brands Market Share Chong Fenghao

Recently, the Ministry of Industry and Information Technology announced the first half of the central government plans to launch a series of new policies aimed at encouraging the integration of the automotive industry to further develop the domestic car brand.
According to reports, public letter to the Department's request in 2015, the domestic brands cars account for more than half of total car sales, domestic auto manufacturers own brand of cars to reach the domestic market share of around 40%.

Industry sources said the new policy will accelerate the integration between automobile manufacturers or restructuring, it will lead to a joint venture brand and own brand even more intense this year, the two camps Running Out of Time.
Sales

Own-brand vehicles encroaching

China Association of Automobile Manufacturers statistics said that in 2009 China's annual total production of automotive 13.791 million, an increase of 48.3%; sales of automotive 13.6448 million, an increase of 46.2%, compared with China's 2002 auto sales up 37% of historical records nearly 10%.
Meanwhile, sales of domestic brands have a more substantial increase, self-brand passenger cars sold 4.577 million, accounting for 44.3% of passenger car sales market; car sales, independent brands were sold nearly 2.2173 million, accounting for 29.7% of car market , market share, rising by nearly 4%, after a lapse of two years beyond the three US-Japan De University, sits the largest market share.
In the past five years, car market, Germany, Department of Japanese brand's market share in four consecutive years of growth, the emergence of the first annual decline in 2009. Among them, Japanese cars last year, about 24% of the market share of more than 5 percentage points lower their own brands, German cars have the second largest market share last year, the U.S. Department vehicles ranked last. Displacement of 1.6 liters and below, a substantial increase in passenger car market share, accounting for 52.7% of car sales market, year on year increased by 8 percentage points; In addition, as of the end of December 2009, the country had to subsidize the countryside Cars 5.83 million, payment subsidies to 8.68 billion yuan.
From China Association of Automobile Manufacturers released data shows that Chery (configuration Gallery word of mouth), BYD, Brilliance, and JAC has been ranked after the six major groups, among domestic automobile sales in the Group's top ten. In terms of the JAC, with the market soon and Yue (configuration Gallery reputation Forum), with Yue (configuration Gallery reputation Forum) in the market to achieve good results, Jianghuai in the car market gradually began to hair force; Brilliance malpractices Platform Strategic use of a height, with the FSV, FRV new models such as the market gradually accepted Brilliance's sales will continue to rise.

Market

Shy away from the goal of 10%

It is understood that in 2007 there was a "China Automobile Eleventh Five-Year Development Plan" to complete. In this plan, the right expression of their own brand market share is "to improve its own car brand products in the domestic market share, of which the domestic market share of own-brand vehicles will try to reach 50%", the time limit in 2010 . Plan-making time, the own-brand cars market share less than 30%.
Judging from the current situation in perspective, 2010, Chery, BYD, Geely, Jianghuai, Chang'an and other brands of medium-sized companies is expected to increase in sales in 2010 exceeded the market average increase 6%, if the car market next year to continue to sunny, then 50% of the market share, ahead of this goal by 2010 is not impossible.
According to data provided by China Association of Automobile Manufacturers show that last year sold 4.58 million passenger vehicles domestic brands, accounting for the total vehicle market sales 44.3%. While domestic car sales were up to 2.22 million, almost 30% of the entire vehicle market.
Quality

Brands need to be improved

Sales increased, and can not be regarded as independent brands with long-term to maintain and gradually increase the market share fundamental, but improving the quality of the market share increase will give a good basis.

BYD Auto Sales Company vice president Wang Jun to the Information Times reporter revealed that BYD will be defined for the company in 2010 the quality of years, this year, BYD's goal is to achieve a quality of growth, with a focus to enhance people's quality of improve product quality, enhance the quality of company's operations. Prior to the establishment of BYD investment in Shaoguan, China's largest test market, has completed the first automobile production quality inspection system and a national distribution.
According to JD Power recently released China Initial Quality Study, in 2009 China for every 100 vehicles an average of 178 quality problems occur, compared with last year, China's overall vehicle quality improvement 14%, of which improve the quality of own-brand vehicles significantly is constantly narrow the quality gap between the international brand.

China Quality Association, previously released by the third quarter of 2009, China's automobile product quality and service quality complaints analysis report also shows that car users to its own brand models complaints continued to decline. This fully proves that its own brand of quality automotive products and services in significant progress.

Sales growth is certainly welcome, improving the quality of the market share is an important guarantee. 2008 interview, general manager of BYD Auto Sales Company summer ice rule, he spoke about the market share of problems, "be seen separately, each its own brand may have only 3%, 5% of the share, but you add up all of the Department of cars, market share will exceed Japanese and German cars have. "