Foursquare Is It Right For Your Business?

What is Foursquare?

Foursquare is a location-based, social networking service, used as a mobile app on smartphones. People "check-in" to venues they're at restaurants, bars, retail outlets, grocery stores, etc. which lets users keep track of where their friends are hanging out. There is a game involved, where users earn points for their activity and unlock "badges." A user can become the "mayor" at a certain location for checking in the most number of times.

Why use Foursquare for your business?

First of all, you can encourage Foursquare users to check in at your location and post reviews. If someone checks in and gives a review, you can award them with a free dessert or 10% off their tab, for example. This will get customers excited about visiting your place of business while also giving you some informative customer feedback about your business.

Utilizing the "Mayor" status

Also, you can use the "mayor" status as a perk. The "Mayor" is the user who checks in the most at a certain location. Sounds silly, but some people even fight over becoming mayor, especially if specials or perks are offered to the mayor of that location. For example, listing your "mayor's" name on a board, giving them a gift certificate for the month, free beverage, etc. This type of special treatment will definitely encourage Foursquare users to visit your location more often, making sure to check-in to let their friends know where they are.

Foursquare's "To-Do List"

Another popular aspect of Foursquare is the "to-do list." Businesses can utilize this part of the app as a contest for people visiting the location. A business can give a to-do list of what the location wants to improve upon in terms of service. You can allow users to help improve those services by viewing the to-do list and adding tips for improvement, and you can award them with something simple for adding a tip.

Foursquare's "Superuser"

Another part of Foursquare that will be sure to share the buzz of your business is the "Superuser." When a user becomes a Superuser at your location they have the ability to edit venue information. Some may be hesitant to give users the ability to edit their business data, but it's easier to have users edit your location information because they are the ones actually using the tool and experiencing your company in a whole different way.

Are you using Foursquare for your business? If not, it's probably time to join the social media world and take advtange of all it has to offer. Revenue River can get your business set-up with Foursquare and have it up and running in no time. We offer a wide variety of other social media marketing campaigns if you're interested in getting the buzz of your business out there. Foursquare can be just a part of the entire social media puzzle for your business and we help to design and customize a complete online marketing plan enhanced with social media that fits your business.