Five Ways To Optimize Swap Meet Sales

Swap meets are America's market place where millions of deal-seekers shop each and every week to find deals on all kinds of items from bedroom slippers to home electronics to furniture. With today's sour economy, more people than ever are seeking to get what they need for less and attendance is up at weekly events all across the country. If you need some extra cash, now is the time to get in on the swap meet craze: here are five ways to optimize your sales and keep customers coming back for more.

1.Take Advantage of Internet Wholesale Closeouts: Smart swap meet vendors constantly scour the internet all week long to find great deals on overstocked items, and you should too! There are websites dedicated solely to providing wholesale closeouts on all kinds of top-name merchandise, and when you buy in bulk you can get many of these items at bargain-basement prices. It doesn't take much mark-up to make some serious cash on this kind of merchandise and they won't sit around gathering dust from week to week because it is stuff people are actually looking for.

2.Attract Attention: On any given weekend, there may be 500-600 vendors just like you at a swap meet. Help your booth stand out by hanging wind flags, banners, lights or anything else you can think of that will attract attention when passers-by look down an aisle.

3.Find a Gimmick and Stick With It: It is just as important for you to attract attention as it is for your booth to attract attention. Some of the most successful swap meet vendors are those who are instantly recognizable each and every week: one person might wear a rainbow wig; another might distinguish himself by wearing a red dinner jacket with tails. It is a way to make yourself memorable to buyers and help develop a cult following. An integral part of this routine is your own positive, friendly and outgoing attitude; the bottom line is: if you are a sour puss, no one will want to buy from you.

4.Make Shade When Necessary: People hate having to stand out in the heat. Putting up a sun shade will keep your customers shopping longer and maximize sales.

5.Buy One, Get One Free: The whole reason people come to swap meets is to feel like they are getting a good deal. Offering some items as "buy one, get one free" feeds into people's natural attraction to getting something extra for their money. Even if you don't profit from these particular items, chances are you will make up the difference in increased overall sales. Be prepared to wheel and deal on prices too; the same principle applies to swap meets as it does to yard or garage sales: people like to dicker with price and it's part of the game. So just go with it.

Increase your profit margin by buying wares at wholesale discounts, develop a schtick, be prepared to bargain and then relax and have fun while making money: that's what swap meets are all about.

About the Author:
Buy Merchant INC (http://buymerchant.com/) is a wholesale distributor selling closeout items, overstock merchandise and wholesale closeouts.

Article Originally Published On: http://www.articlesnatch.com

Tags: wholesale closeouts

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