Five Ways To Impress Your Customers And Keep Them Coming Back Over And )again

Five Ways To Impress Your Customers And Keep Them Coming Back Over And )again

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Successful entrepreneurs all agree. The best customers are those who keep coming back time and time again. Also, the great news is, repeat prospects are also the Most Fun, and the cheapest toretain. Experts have projected the cost of gaining a new prostpect somewhere between $500 to $5000.00 on average, depending on company type, and product. Whatever the price to obtain a fresh customer, one thing is for certain, the investment is skyrocketing. Twenty years ago it took an average of five messages from a company to a prospect to convert them. Today the estimate to convert a prospect is around 18 to 20 messages. This represents a shocking 400% increase in thework it takes to get someone through the doors. To make matters worse, the price tag for marketing has certainly not gone down. We have seen, depending on media type, an increase of 40% in advertising investments. In some cases the figure is as high as one-hundred-and-fifty percent. The fact of the matter is, if our buyers used to be Gold, they are now Diamonds and Rubies. Let us treat them like the prized gems they are. Below are five ways, certainly not an in-depth list, to keep your clients coming back for more.

1)ENGAGE: When was the last time you asked your customer what they wanted? Do you spend most of your time lecturing them about you and about your offering? Are they beginning to ask, what have you done for me lately? One of the most effective ways to strengthen bonds with customers is to listen to them. It is important to understand their successes and their struggles. Listen to them intently, seek to grasp what they are saying, and heres the secretEVEN if it isnt about your product or service. Yep, thats right. Forget about what you came to pitch. Forget about the fact that you want their money, and that your time is so much more precious than theirs. Remember, that they are a living breathing person that shares many of the same beliefs and feelings as you do. Build on what you have in common.
2)ADVISE: When was the last time a buyer asked you to refer them to a company that you use for a certain service? If they did ask you, how did you reply? Were you insulted that they would squander your time with such a silly demand that did not put any money in your pocket? Or, did you silently thank them for the chance to be of service? Another chance to work together with them about anything. More face time if you will. By now, you probably know which is better. Any opportunity to interact with a customer can be a good opportunity. Use them wisely. Make sure your customers know they can call you for anything at anytime.
3)GIVE THANKS: Give thanks where thanks are due. Good clients will do whatever they can to get you business. When they do, make sure you thank themeven if they have only thrown you a crumb. People love to be appreciated. Perhaps the biggest motivator in our lives is the gratitude from another individual. Studies have shown over and over that gratitude is a largest motivator than money, prizes, or anything else.
4)GIVE THANKS IN WRITING: In todays electronic age, an email doesnt cut it, when giving thanks. As the world becomes ever more more digital, the impact of a hand written letter or even a fax is tremendous. If you dont have the time, companies like Write On Results, or Bolt from the Blue will even write the notes for you. The truth is, even a fax will have a more powerful impact on your prospect than many other means. Even though faxing has become a little Old School, it is still a great approach to reinforce your message of thanks.
5)CALL THEM UP, JUST FOR FUN: Have you ever called up a customer just to see how they are doing? Its a real kick. Most clients are so used to vendors calling because they want something; they are totally caught off guard when you call just for fun. Call just to say hi, or to see how they are doing. Ask about their children, grandchildren, or their hobbies. Whatever you do, make sure you keep it warm and personal. Your customers will be amazed that you called to talk about them. In many cases they will remember the conversation for years to come.
Bottom line: if you become invested in your clients first, they will be more than happy to invest in you.

About the Author:
BJ Koester is a business expert who has worked with fortune 500300 companies, and worked with the largest companies in the world to achieve success. He focuses on the factors in each company that will achieve the greatest return to the owners. Long term success is his goal. Delivering value first is a mantra that guides all his actions. He has worked with Industrial, High Tech, Pharmaceutical, Mining, Medical Manufacturing, Healthcare, and various other industries. He writes regularly on business topics at http://businessfusionpro.com



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