Theres a large body of website owners who resile from marketing articles that are written in the first person. Sometimes they feel somehow intimidated by them, more often that the first person setting is egotistical and even esoteric, while a lot of them are of the opinion that its a device to be reserved purely for testimonials.
The reality is that writing in the first person can be a marvelous way of empathizing with the reader. You have, after all, researched your market, and say you are a qualified launch-master and youre selling life jackets, depth sounders, ship-to-shore radios and red-lead keel primer, it would be perfectly logical in fact, desirable to share experiences with other enthusiasts and show that you have an intimate understanding of their requirements.
Consumers have many options, and with all the influences brought to bear by both blatant advertising and article marketing they can easily be swayed unless you have an edge, and if you enjoy that edge then use it. It all comes back again to empathy.
To elaborate on the empathy factor, it means simply that a prospective customer who can identify with the author of an article will give the content of that article more credibility. He can see that the writer knows his subject. He knows its not just more blurb. This is the objective of first person articles, to share an experience to which a reader can relate.
Needless to say, you must be genuinely knowledgeable and experienced in your field. Never try and create the impression of acquaintanceship with a topic after learning it from a library book! It just does not work, and your image, your credibility and your business will suffer if the reader can see that youre not dead set.
Probably the commonest mistake that writers make when aspiring to a first person presentation is going overboard on technical terminology and jargon, thus reading consequently as too genuine to be true. Unless youre writing in what we might call the broadest possible public experience domain, such as a fun fair or a day at the beach, your best plan is to stick to what you know. I picked up a schoolboys adventure book a few years ago at one of the many antique book fairs and sales that I tend to haunt, a book by John Creasy called The Treasure Flight. It is a 1930s classic in the ripping yarn genre and genuinely thrilling, except that it relied heavily on air-chase dramas and it was painfully obvious that Mr. Creasy had never been up in a plane, knew nothing of cockpit instrumentation and appointments, principles of flight or radio drill. How did I know that? Because I had my private pilots license at the time, and I wondered why the author had done no research on his subject even taken a joy ride to get a grasp of some of the rudiments.
Avoid first person writing unless you have genuine knowledge and experience in a particular field; otherwise the first person can be your most effective website marketing medium.
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