Finally, A Guide To Internet Marketing For Real Business Owners

By: Robert Regnerus

I teach real world business owners how to strategically use the Internet in their business.

Online people, the media, and others like to label you "brick and mortar" businesses, as is you were some kind of dinosaur or immovable object or something. I like to think of you as real world business owners, and are operating real businesses, with real customers you face every day, with real business problems, and real objectives to make a profit every year!

I'm not knocking online businesses, because I own a few. They're great. It's why I know so much about the Internet. The fact is, online business owners think people running offline businesses have it easy, offline business owners think online businesses are a breeze because they can go to work in their underwear, if they want. (Hey, did you hear the joke, "what do dot com guys have in common with Victoria Secret models?")

I'm not here to debate the issue or crack jokes, I'm here to equip you with the tools for success. See, there's a long line of people that can teach you how to make money on the Internet. You know, make a fortune selling overstock items on EBay?

That's great, except the people that buy this stuff are on a journey to find the golden goose - the secret to life - the way to make a lot of money in the perfect business. They are chasing a dream, or chasing their tails. It doesn't matter because that is NOT YOU!

You already have a business. Maybe not the perfect business, but you sincerely want to grow your business, and you know the Internet is a huge way to do that. Congratulations for recognizing that your Internet presence is not an afterthought, and you need to take it serious.

Your website must be an income producing asset for your business. Period. If it ain't putting new clients in your business, or it ain't keeping them there, you are in trouble and need to plug the holes in the bucket.

Bottom line - Not a lot of people are teaching real world business owners how to use the Internet effectively. I will. I am going to take my years of Internet Marketing experience to the real world and hand you the keys to make it work for you.

But first, a little math.

T + C = $

Why is this simple formula important to the success of your business on the Internet?

As you can correctly guess, the answer to this formula is dollars, and the two variables on the left the equation DIRECTLY affect how much money you are making in your business using your website.

So let's end the suspense and get to the point. What two things affect how much money your web site produces for your business?

Let me help by writing out the equation for you:

Traffic + Conversion = $Money$

You make most of the money in your business "offline", but your web site is the medium that gets them on the phone or in the door.

Traffic = People
Conversion = Action

This makes a lot of sense to you, right? I mean no one has to be an Internet Marketing superstar to understand that if I can get more people to my web site, I'm going to make more money. Conversely, if I can convince more of those visitors to do business with me, I've increased my conversion and I make more money.

Therein lies the problem - it's too simple, too sensible. "Of course I need more traffic, heck every retailer in America knows that sales increase when foot traffic or eye traffic increases in front of my establishment." So if that's the truth, I don't have to prove it to you. You accept this as fact. More traffic equals more dollars, right?

Wrong! You need to pay closer attention...

I showed you the formula : Traffic + Conversion = $Money$

You can't ignore conversion. That's when you get that signed contract, handshake, or ring the cash register. Conversions usually means sales; however, in the context of the internet, conversion means much more. Conversion is simply a visitor taking an action on your web site that you intended them to take.

So conversion can mean sales on your website, but it more likely means you get them to sign up for information, register for an event, click to a special page, call a phone number, downloaded a demo, view a video, listen to a presentation, and the list goes on.

The big formula for Internet success is simple: get more people to your website, and get more of them to take the action you want.

Now, take a look at your website. Do you honestly believe that you are getting the most traffic you can get? Do you think you are doing the BEST job at converting those visitors?

The answer, across the board is most definitely, no!

As I said, very few people are teaching business owners, like yourself, just how to use the Internet to increase your profits. I look forward to equipping you to finally take charge of your website and create an income producing asset in your business!

Here's to more profits from your site this year!

Article Source: http://www.articlesnatch.com

About the Author:
Bob Regnerus is an expert in generating and converting website visitors into new business. Bob has a solution just for Businesses who want more new clients! Find out more at www.TheLeadsKing.com or contact Bob at 1-877-349-2615.

Tags: internet marketing, how to use internet in business

Print |

Ezine Ready |

Please Rate this Article

Recent UnCategorized Articles

Is It Better To Play Online Poker? By: anand maheshwari - Playing poker online is a great pastime for a number of people. Besides the conveniences provided by playing inside the house, online poker is for others much more exciting and new. While there are other venues in which to play poker games, there are a great deal more of people who utilize the ability to play poker in the online setting because of the extra benefits that come from doing so.
Tags: poker, gambling, games, online games, gaming
Use Negative Ions Energy To Help You Relax By: Amit Kheterpal - The fresh country air is what everyone craves for especially in the city life. That said there are probably no substitute for heading out to a beach or go on a long drive and arrive at sea shore with the sound of waves hitting the rocks. That breath of fresh air is what soothes and calms your mind. There is a definitive positive effect on the mind if you inhale breath of fresh air especially the fresh water scented air.
Tags: relaxation, well being
What Is The AMG Mercedes Benz? By: Alexander West - Since 1967 the AMG Mercedes has undergone some vital changes but still remains one of the fastest and most respected cars on the international market. Technology has allowed the AMG Mercedes to become one of the most optioned of all cars and this model of Mercedes readily offers some of the best features available on the market. When you purchase your AMG Mercedes you will be able to custom specify some of the specific features which are included with your car such as seat covers and the particular wheels that you may desire.
Tags: mercedes, benz, amg, extras, options
The Modern Printer And Ink Cartridges; Essential For The Spread Of Ideas By: Thomas Pretty - Printing has been an important part of the development of the human race that has allowed the spreading of ideas and theories. It was especially important during the seventeenth century where religious reformers regularly printed material that was viewed by authorities as illegal and in some cases treasonous. This was the first time when people had the power to print their ideas even though the printing press was still a rarity in the early modern world. Today the situation is wholly different with the development of the home computer and subsequently home printers and ink cartridges.
Tags: ink cartridges, printing, history of ink cartridges, ink cartridge development
Ultimate Health Tips - Natural Healing Is The Safest One By: Sayid Aksa - One of the best things that nature has endowed us is that it actually provides us countless treasures that are all intended for our benefit. Everything we need to survive and enjoy our lives are just all around us for our discovery and use, and yes even those that we need to heal our hurts, pains and ailments are in nature. Aside from all the elements in nature whose healing powers provide us the ability to recover some ailments that we might have, our bodies as part of nature also has its intrinsic abilities to maintain and heal itself.
Tags: natural healing, natural cure, natural treatment, natural method, natural care
Workout Routines: Essence And Benefits Of Cardio Training By: Ana Orwel - Today fitness has become an absolute essential considering the kind of life styles we follow. Exposure to a fast paced routine and junk food has resulted in a number of mental and physical and even psychological ailments that affect the overall quality of life. However, the remedy is in your hands. With or without the help of a trainer or mentor, there is a number of simple exercises that can be put within a routine and executed daily for fitness. Cardiovascular fitness is very important considering the kind of exposure we have to the polluted form of the elements.
Tags: workout routines, health and fitness
Make EzineArticles and Googles Knol Part of Your Strategy to You Bring Article Power Traffic By: Steve D Evans - EzineArticles is simply the best site for submitting and reading articles. I have successfully published many articles on this site, and I have undoubtedly reaped the benefits. It is undeniably a very good website for Google backlinks, but one time article submission will not help get you the visitors you crave. However, if you consistently create 2 to 3 fresh and good quality, well written, articles every week and submit them to EzineArticles you will find over a few months that you traffic and web ranking steadily improves.
Tags: article sites, free article directories, article directory, publishing articles, free articles that pay
Good Drain Cleaning Is Important For Basement Waterproofing By: Paul Vant - Professional basement waterproofing has become more and more popular in recent years as materials and technology improves. Basement waterproofing techniques used by plumbers today is vastly superior to the methods used last century, and advances in building and sealing materials give us the ability to permanently fix some difficult flooding problems. In addition, new compact excavating equipment allow contractors to quickly dig up basement foundations to repair and replace footer drains and block walls that might be allowing water and moisture to seep into your basement.
Tags: drain cleaning, basement waterproofing, ohio
Free Halloween Crafts Information By: Elijah Kim - Halloween is an especially fun time to decorate for this spooky holiday, and nothing makes for better decorations than free Halloween crafts. The Internet is filled with so many suggestions for free Halloween crafts. Most of them are easy enough to do for anyone who has no craft experience, and almost all can be made by children of almost all ages. You are limited only by your imagination and creativity, but it can be good for you to find some free Halloween crafts to get your creative juices flowing.
Tags: halloween, crafts, art, halloween costumes, halloween props
What Is The Right Anxiety Treatment? By: Ronen David - You have been diagnosed with anxiety and you finally have a reason for the things that you have been feeling. You have a reason for the tremors and chest pains even for the hyperventilating that you experience in cases of extreme fear. You have finally been given a real reason for these and you know they are not in your imagination instead you have an actual illness. Now that you know what you are suffering from you can find something to help you. The big question is what is the right anxiety treatment?
Tags: psychosis, symptoms, schizophrenia

Comments

Search Ebay

Still can't find what you are looking for? Search for it!

ArticleSnatch Authors:

Member Login Sign Up Submit Articles FAQ Submission Guidelines Top Authors

For Publishers:

For Everyone:

Blog About Us Link to Us Contact Us New Stuff Link Directory Privacy Policy Sitemap Resources

Our Sites:

Free Magazines Book Your Hotel Stay Free MySpace Tools Massive Video Collection

Stay and Watch a Video:

Click here to submit your free, permanent ads to TheFreeAdForum.com!

Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.