Filling Your Tables Every Night With Loyal Customers - Tips For Restauranteurs

Filling Your Tables Every Night With Loyal Customers - Tips For Restauranteurs

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Customers fill tables. And regular customers fill tables repeatedly!
Create a steady stream of patrons by staying in regular communication with your guests. Theyll become more loyal to you, stop in more often, and be more likely to bring their friends with them.

The easiest, most effective way to build that dialogue is with email marketing by using email newsletters and promotions you regularly send to them.
Thats why a list of your customers email addresses is a real asset to your business. And its so easy to build that list quickly and at little cost.

Get ready: Start building your list

Ask callers seeking reservations if they want to receive your email newsletter.

Add Constant Contacts Join My Mailing List button to your website so people can join your list.

Make it easy for recipients to tell their friends about you with a Forward to a Friend link.

Request customer emails on your POs or online ordering or online reservation system.

Use Constant Contacts desktop widget, the Contact Capture Tool, to record emails of customers picking up take-out orders, or paying at the counter instead of the table.

Add space to your comment card for people to sign up.
Put tent cards on your tables with a teaser asking if diners want the inside scoop or exclusive offers from your restaurant.

Use a fishbowl on your counter to collect sign up forms, or business cards. Offer a weekly or monthly prize like discounts or gifts from your restaurant or other local vendors. Announce the winners in your newsletter, and add everyone in the bowl to your mailing list.

Have your waitstaff provide enough sign-up cards in your check folios for everyone at the table.

Get set: Heres what to do with your list!

Ask your customers what they want to hear about from you consider using a Constant Contact Online Survey to quickly and easily collect this information.

Segmenting lets you subdivide your master mailing list into smaller lists that group customers together by their interests. It allows you to create truly targeted communications that directly speak to customers.

Offer them the choice of receiving different newsletters on certain topics (e.g., wine dinners, cooking classes, corporate catering) or to get special promotions (e.g., local sports team victories, snowy weather promotions, last-minute deals or new menu specials).

Collect customers birthdays or anniversaries. Every month, send a special discount or offer to those celebrating their big day.

Host an event like a chefs dinner, cooking class, or wine tasting to establish a bigger presence in your community, get publicity and attract new customers. (Use Constant Contact Event Marketing to easily capture registrations and online payments). Ask the attendees if you can add them to your mailing list.

Thousands of restaurants have used Constant Contact to bring their customers back, attract new ones, and succeed. Check out how they do it at ConstantContact.com/ListBuildKit


More Ideas:

1. A tent card you can put on all your tables, providing a constant reminder to patrons throughout the meal that they should sign up.

2. A check folio card your servers can include with the bill at the end of the meal.

3. A handout card your servers, hostess, or maitre d can provide to customers at the table or as they wait to be seated.

Quick Tip #1

Want to get a lot of addresses fast?
Start a month-long contest for your waitstaff with a prize to the person whos gotten the most email addresses from customers. Reward them with a prime shift, a gift certificate, a free meal, or a cash bonus!

Quick Tip #2

Hold a monthly drawing for a gift certificate open to new people who provide
their email addresses to you that month.

Quick Tip #3

Use Constant Contact Email Archive to turn your email newsletters into website content. Youll keep your site refreshed easily, and give people a great peek into your establishment and all that you offer patrons.

Quick Tip #4

Use our Share Button to point to your newsletters on your social media pages like Facebook and Twitter.

Quick Tip #5

Many restaurants send birthday promotions offering patrons a discount on their meal only. Why not offer an anniversary promotion? Youll attract couples who will be in a celebratory mood to splurge, and who may likely purchase higher-profit offerings like cocktails and wine.

About the Author:
For articles related to SEO and graphic design or even a FREE Internet Marketing evaluation of your site, visit Creative Services at Studio 1C



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