Traffic is the life line of your business. Whether you are selling your own services, or promoting other people's products as an affiliate, you know that you need traffic. If you ever bought one or two internet marketing courses before, probably you know that search engine traffic is the best.
One way to drive traffic from search engines is by using Google Adwords program. Google Adwords is targeted but the competition is high, resulting in higher cost. Plus, back in December 2009, Google has banned several Adwords accounts. If you are one of these advertisers, probably you are looking for alternatives to Adwords after that.
These are some ways to advertise your business and get lots of traffic without Google:
1. Use PPC advertising programs from other companies.
Of course, most people find that Adwords is the easiest to use, since they are familiar with it. However, it doesn't mean that you should ignore other networks like Yahoo Search Marketing, MSN Adcenter or MIVA. All these networks can also bring you quality traffic if utilized wisely.
You should be careful when using certain PPC advertising programs since the traffic is low quality. However, if you are using Adbrite, the case is different. You can see and choose your ads to appear on which websites. Therefore, you can advertise on targeted websites and gain quality traffic.
2. Join Facebook advertising program.
Facebook is the number one destination on the internet today. Based on research, people in USA are spending more time with Facebook, rather than using Google. If you think that Google traffic volume is the highest, think again. You can get even more traffic with Facebook.
Another reason to use Facebook as traffic source is the fact the website didn't use Google Adsense as the source of revenue. Facebook runs their own advertising program. Which means, you can avoid high competition at Adwords. This is great because you will get a huge amount of traffic but at low cost compared to Google Adwords.
The only problem is you need to learn how to use Facebook ads properly. So far, not many resources teach you how to build a successful campaign with Facebook advertising program. If you are looking for one solid course, you can try
FB Siphon course.
3. PPV advertising programs.
PPV is one great source of targeted traffic. PPV stands for pay-per-view. However, this is not the old fashion of banner advertising. In fact, the traffic is highly targeted unlike banner ads.
You will pay each time people view your website, and not for impression like banners. The concept goes like this. When someone is searching for relevant products on the internet, your website will appear in pop-up window. The person would probably go to your offer rather than clicking any links on the search results. That's how powerful PPV is.
There are lots of PPV networks that you can try. Traffic Vance is the most popular network, but the competition is high as well. Other networks that you can try are Lead Impact and Direct CPV.
