Fate Of Twitter

Fate Of Twitter

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There is a big rumor going on in the digital marketing world about Google, a famous search engine consultancy. Analysts are predicting about the probability of Google Company thinking of acquiring Twitter, social network agency. Many marketers confirm the news while others disprove. Below are some of the areas demonstrated by online digital marketing consultancies about the possible reason which dont support this acquisition. These are:

-The financial condition of Twitter agency is very strong. It has enough holding cash with it. If it is compared in terms of its finances with BP, even today it is on a much higher side than BP. In 2008, Facebook made an offer of $500 million for the acquisition of Twitter, but Twitter refused the bidding. Last year the value of Twitter is said to have reached $1 billion.

- Secondly Google is already on the front end on digital marketing due to Twitter Firehose. Firehose is much easy and less expensive method of working with. FTC had certain security concerns with the Twitter because when digital marketing social networking sites ask for users confidential information, they are supposed to secure that by all means. But Twitter didnt take reasonable steps to avoid any attack from the hackers, and faced security lapse problem after the attack of a hacker. There is no such security issue with Google at the moment. One reason could be the business nature of Google. It is a digital marketing search engine and dont need much security system for its functionality. Due to security issues with social networking, one can expect Google to avoid possible plan of buying digital marketing social site, Twitter.

- Digital marketing concept of social networking doesnt go with Googles image. Google end up bad with Jaiku, a blogging site in just 15 months time. Titled as the search engine agency, therefore social networking becomes inacceptable. Scientists at this digital marketing agency are constantly busy in making Google the best search engine. They dont themselves like to socialize and thus dont expect Google to follow any social networking footsteps. History has supported this argument, be it Google Buzz, Google wave or Jaiku, Google have had bad social networking history with companies. The above mentioned point strongly discourages Google acquiring decision.

-According to sources, Googles attempt to buy Twitter is not actually an attempt to expand its online presence or brand name, rather they want to spy on the Twitter activities and its users shopping pattern. People exchange their comments regarding many brands on digital marketing networks like twitter, Google wants to study that trend and devise its advertisement strategy based on that. There are other three companies Topsy, TweetMerne or BackType. They may be o the target list of Google because they carry more information.

About the Author:
Qudos digital is a leading digital marketing agency provides consultation and information on digital marketing strategies.



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