Fashion In Australia

Fashion In Australia

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For many years, the fashion centres of the world have been accepted as London, Paris, and New York, and rightfully so. These cities naturally represented trends in fashion due to their being the travel and commercial centres that were most often noticed in the media. Yet the rich and diverse fabric of Australian life has become more and more the focus of those with an eye for innovation and style.

This can be explained by the mix of native history and modern influences that constantly blend in the Australian culture. The incredible array of colour and geographical wonders that abound across this vast continent and the islands surrounding it are at the very foundation of this current trend. The strong hold that the Maori and Anunga cultures have held on the character of Australia are reflected in the variety of textiles and rainbow colours that have attracted the attention of world-renowned designers since the 1980s. More recently, local designers such as Collette Dinnigan, Rebecca Paterson, and Peter Morrissey have caught the attention of the worlds fashion eye with their unique styles that have been inspired by indigenous cultures.

The influence of the old and new has also been recognized in the fashion world, due to the innovative creations of Carla Zampatti, Wayne Cooper, Michelle Jank, and Martin Grant. The Australian Fashion Laureate award recently honoured Sydney designer Akira Isowaga for her cross-cultural sense of fashion. The trendy influence of Hollywood and the new film generation can be seen in the creations of such notable up-and-coming designers as Ksubi, Sass and Bide, and Willow.

Of course, the massive influence of the fun-in-the-sun crowd have been a major part of Australian fashion for many decades. Many are aware of the extremely popular Billabong line of fashion accessories that express the intense love of the surf and all things aquatic that abounds in Australia, but this aspect of swimwear and beach clothing goes all the way back to the 1932 Summer Olympics in Los Angeles, when designer Alexander MacRae first introduced the Speedo to the world stage. Todays water wear lines are also gaining recognition for their unique design and use of local flavor, including Rip Curl, Roxy, and Seafolly.

Although the Outback is more often associated with food and film, its influence on clothing and outdoor wear cannot be understated. The locals have always understood the importance of practical and sensible protection in the wilds of this environment, and have adopted a style of rugged yet lightweight clothing that is often imitated yet rarely realized by foreign designers. The bush hat and oilskin coat so famously associated with the Outback are always available, as are new takes on the old traditions of rugged clothing that are being presented these days by Akubra, RM Williams, Blundstone, and Genuine Australian Bushwear lines. The Driza-Bone coat has been the icon of outerwear for over 100 years, and is likely the most copied style of bush garment in the world.

The warm, dry climate of Australia often leads visitors and locals alike to show up in the most casual of attire. A t-shirt, swim wear, a floppy hat, and flip-flops are likely to be the most-often worn style anywhere one goes in Australia, yet the influence of the modern world and the burgeoning multi-cultural sense of fashion are becoming the topic of interest across the globe.

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