Fashion And Style: Free People

Our Featured Brand is Free People.

Welcome to Top Fashion, our insightful look at the realm of designer labels. In each installment we examine a new cutting edge company that is pushing the boundaries of fashionable apparel, and has become a vital part of the fashion world. These labels are the very definition of contemporary vogue, and we shall show case them one by one.

Free People Clothing stand united for individual expression, femininity, creativity, and courage. They appeal to the free spirit in all women. Free People Clothing reach out to young adventurous women everywhere, who find joy in living, traveling, and loving. Comfort looking great without ever trying is exactly what Free People Clothing are only for. And they succeeded in this endeavor very flawlessly.

Celebrities simply adore this line, and it is easy to understand why. Free People Clothing blend the vintage with the modern and also the urban using the rural to produce a style that's the ultimate statement of recreational chic. This is what distinguishes Free People Clothing, and makes them this type of worthy addition to this series.

Let's focus on some history. Free People Clothing is really a designer label that is part of the Urban Outfitters group of companies. It was started by Dick Hayne back in the early 1970s in Philadelphia. His original store was called Free People. As the store grew in popularity, Dick quickly realized that his target audience was primarily young affluent urbanites, so upon opening his second store, he decided to change the name to Urban Outfitters.

To satisfy with increasing interest in their exclusive Urban Outfitters brand, Dick and the wife Meg decided to launch a whole sale division of the company, which after appearing under various guises, would ultimately be named Free People Clothing once again.

Which was back in 2001. It was at this point in time, that Free People Clothing truly embraced their mission of appeal and nurturing to young free spirited women of courage and passion. This is where Free People Clothing, as you may know them today, truly came to be. And what a wonderful metamorphosis it's been. Just take a look at a few of the beautiful pieces they have to offer. Effortless chic and sweetness as only Free People Clothing can deliver.

Recently, Free People have concluded that their appeal can be seen as though through the eyes of female archetypes. Of which all ladies share a part of, but in whom some are more dominant than others. It was a revolutionary move for the fashion industry, as it allowed Free People Clothing not only to cater to each archetype individually, but additionally make their entire line readily accessible to all, thus supplying the ultimate in flexibility to women wishing to explore all of their archetypes. An extremely Jungian approach.

So what are these archetypes?

Well, there is Meadow, the bohemian dreamer, who always has her head n the clouds. She prefers loosely fitting summer dresses that flow as freely as her spirit, as she wanders the earth looking for beauty and inspiration.

Then there is Candy. She is a girly kind of girl. She loves flowers and pretty things. She once dreamed of a pony, and adores sentimental gifts. She's full of love and compassion. Pink is her favorite color. She loves short skirts, and a more snug fit to exhibit off her feminine curves. Most of all she likes intricate detailing on her behalf clothing.

Ginger may be the flower girl temptress. She loves skimpy outfits, and to wear flowers in her hair. She's entirely charge of her sexuality, and like to exist to the out most. She loves tie dyes and floral prints. The 60s have never left so far as Ginger is concerned.

Next there is Lou. She is a tom boy, and damn happy with it. She will rock overalls or short shorts with a Tee, and appear amazing doing this. She is fearless, tough, and spirited. She will play tackle football, go walk the dogs, and then slip into an evening dress for a fun night on the town.

And lastly, there is Sandy. She is the beach girl. Casual summer wear is her thing. She has one hundred different swimsuits, and loves to layer pieces together with her bikini. She adores sunglasses and big beach hats. Relaxing and taking things easy is her M.O. A nice long walk together together with her companion beside the ocean on a hot summer night is her concept of an ideal evening.

It is primarily the innovative method of not just marketing, but understanding their subscriber base, which makes Free People Clothing stay ahead of the remainder. Not to mention the elegance and sheer coolness of all their designs.