Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Business | Advertising


Factors to Consider when Designing Promotional Polo Shirts

By: Tina Rinaudo

Polo shirts are not just fashion items-they're also a great way to increase company awareness and promote company identity. A polo shirt with an eye-catching design effectively turns the people who wear your shirts into walking advertisements, and that can translate into both increased profits and increased staff morale. Whether you're designing polo shirts for your staff, your clients, or both, there are some things you should keep in mind when designing them.

When choosing shirts, think in terms of style, color, and fit, and choose a shirt that best reflects both the intended use of the shirts, and the image you want them to project. The shirt you choose for a company sporting event won't necessarily be the same style as one you buy for your employees to wear at work, and may be different again from shirts you choose for promotional use as giveaways to clients or at trade shows. You'll want to buy shirts in a range of sizes, and choose colors that are in keeping with your existing company logo or design colors.

Next, consider the cost-as with all other decisions, this will depend on how the shirts will be used. Polo shirts vary in price from less than £5.00 to more than £10.00. If your shirts do not need to be long-wearing-for example if they are to be used as promotional items that don't need to have a long oeshelf life”, you can get buy less expensive shirts. However if you are buying shirts for employee uniforms it always pays to buy quality, as they will be longer-wearing and you will not need to replace them as often.

Once you've decided on the style, the next step is creating a design. Again, the design choice will depend very much on the intended use of the shirts, and who will wear them. If they are for employees of a retail business, for example, you will most likely want a design that is not too flashy-one that includes your company name and logo, but little more. If your shirts are for company sporting events, you may want a design that is more fun, more colorful, and more likely to attract attention.

Humorous slogans are always good for trade shows, as long as they are slogans that will not date easily-if you want your shirts to be used for a long time, choose a slogan that will stand the test of time. If your shirts are intended to promote a special product or are part of a larger advertising campaign, the slogan should reflect this-in these cases it can be a specific message that is tailored to the theme of your overall advertising campaign, and may include a current popular catchphrase.

Finally, consider where you want your company name or advertising message to be printed. The three standard print locations are the left breast, either sleeve, or the back of the shirt. Again, this choice will depend on the purpose of the shirts-for example, most work shirts include a design on the left breast, whereas you may want a larger design on the back of the shirt for advertising and promotional purposes, or for company picnics and sporting events.

Article Source: http://www.articlesnatch.com

About the Author:
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional polo shirts, pens, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk Tina Rinaudo is one of t

| Print | Ezine Ready | |

Recent Advertising Articles

  • Intelligent Banner-Management Software CMather By: dr.anies - Banner advertising is a great way to reach your target audience and promote your product, service or message online. Whether you're a small business or a corporation, we can provide targeted impression exposure for your web site! At CMather we take advertising seriously! With over 10-years of online advertising experience we know what it takes to get the highest click-thru rates. Our intelligent banner-management software and anti-fraud prevention makes our site unique and is what takes us apart from our competitors.
  • Promotional Products: an effective way of advertising By: osarah - Competitive advantage for businesses mean so much in today’s cut throat world. There is so much for companies to think about; customers; the competition all for the holy grail that is profit. However this goal is an almost impossible target to reach if people don’t know about your business. Getting your company brand out there is imperative and one of the most effective ways of being noticed, and to be noticed by the correct people, is through promotional products.
  • How You Can Find A Good Assessment between Design and SEO? By: Maheshh Kumarrsept - After Web Design Delhi then comes to SEO - essentially this word stands for explore engine optimization and essentially Web Design Delhi make SEO of any website to bring embattled transfer to website. At this time a query rises. Come again? Under attack traffic is..?
  • How to Keep Your Business Cards from Being Tomorrow’s Trash By: Robert Johnston - Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards: 1. To remember their colleagues. This is generally the reason people keep business cards from trade shows or other industry events. They want to remember you in case they need you for later or if they want to consider you as a future possible business partner. 2.
  • San Diego Web Design By: Roberto Bell - San Diego, California houses some of the most prestigious web design and marketing companies in the United States. West Coast design companies offer a certain style that is hard to find in other parts of the United States. Maybe the fact that the sun is always out is a leading factor for creative San Diego web design.
  • Partner with Your Customers for Big Sales By: Robert Johnston - Long gone are the days when it was the company begging for the customer’s business. Companies no longer need to hound and plead with their customers and tell them great stories (a.k.a. lies) about how their products saved the day. Nowadays, customers are so intelligent that they see right through all that. Instead, savvy companies and their marketing departments are partnering with customers, building relationships with them.
  • Custom T-Shirt - How to design and make your own t-shirt By: Clint Jhonson - In fact many people regard Inkscape as superior to the Adobe Illustrator alternative because it is an ongoing project created by users with all the top vector image programs in mind so it has the best elements of everything. Please remember that if you use Adobe Illustrator to create a legitimate t-shirt business and create a custom t-shirt for sale in an online shop you will need a legitimate licensed copy of Illustrator. If you cannot afford this, use Inkscape instead.
  • Increase the Success of Your MLM Team By: Brooke59 Hewlett59 - Increase the Success of Your MLM Team There are many ways available on the internet with new technology to maximize the potential of your marketing efforts for your MLM opportunity. Online MLM lead stores and lead delivery systems have the functionality to deliver thousands of leads per day, sorting by customer, desired local telephone area codes, sending live leads to your website and more.
  • How to Make Money Online by Writing a Blog By: Gombos Atila - Why Blog Marketing is so Effective? There are many ways to advertise online. Most of them are very cost effective which makes them very appealing. However the most popular form of advertising now is blog marketing. There are a couple of reasons for this. One of the reasons blog marketing is so appealing to advertisers is the cost. Other forms of online marketing require payments to be made repeatedly, either on a per-insertion basis, per hit basis, or possibly monthly.
  • How to Convert Publicity to Free Advertising By: Mason13 Duchatschek13 - How to Convert Publicity to Free Advertising by Mason Duchatschek Who says you have no control over what gets said about you and your organization when you rely on free publicity instead of paid advertising? Thats rightits the person trying to sell you paid advertising. And PR firms dont hesitate to tell you there is no substitute for getting free publicity and media exposure.

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.