Factors To Consider When Designing Promotional Polo Shirts

Factors To Consider When Designing Promotional Polo Shirts

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Polo shirts are not just fashion items-they're also a great way to increase company awareness and promote company identity. A polo shirt with an eye-catching design effectively turns the people who wear your shirts into walking advertisements, and that can translate into both increased profits and increased staff morale. Whether you're designing polo shirts for your staff, your clients, or both, there are some things you should keep in mind when designing them.

When choosing shirts, think in terms of style, color, and fit, and choose a shirt that best reflects both the intended use of the shirts, and the image you want them to project. The shirt you choose for a company sporting event won't necessarily be the same style as one you buy for your employees to wear at work, and may be different again from shirts you choose for promotional use as giveaways to clients or at trade shows. You'll want to buy shirts in a range of sizes, and choose colors that are in keeping with your existing company logo or design colors.

Next, consider the cost-as with all other decisions, this will depend on how the shirts will be used. Polo shirts vary in price from less than 5.00 to more than 10.00. If your shirts do not need to be long-wearing-for example if they are to be used as promotional items that don't need to have a long shelf life, you can get buy less expensive shirts. However if you are buying shirts for employee uniforms it always pays to buy quality, as they will be longer-wearing and you will not need to replace them as often.

Once you've decided on the style, the next step is creating a design. Again, the design choice will depend very much on the intended use of the shirts, and who will wear them. If they are for employees of a retail business, for example, you will most likely want a design that is not too flashy-one that includes your company name and logo, but little more. If your shirts are for company sporting events, you may want a design that is more fun, more colorful, and more likely to attract attention.

Humorous slogans are always good for trade shows, as long as they are slogans that will not date easily-if you want your shirts to be used for a long time, choose a slogan that will stand the test of time. If your shirts are intended to promote a special product or are part of a larger advertising campaign, the slogan should reflect this-in these cases it can be a specific message that is tailored to the theme of your overall advertising campaign, and may include a current popular catchphrase.

Finally, consider where you want your company name or advertising message to be printed. The three standard print locations are the left breast, either sleeve, or the back of the shirt. Again, this choice will depend on the purpose of the shirts-for example, most work shirts include a design on the left breast, whereas you may want a larger design on the back of the shirt for advertising and promotional purposes, or for company picnics and sporting events.

About the Author:
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional polo shirts, pens, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk
Tina Rinaudo is one of t



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