Exactly How Facebook Transformed The Social Marketing Landscape

Exactly How Facebook Transformed The Social Marketing Landscape

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Anyone who though social media a trend and wrote it cant survive knows full well at this point that the big LMFAO is on them. If they dont, its time to admit defeat, like those who made similar predictions about flight and the internet in general.

Social networking and Facebook in particular are driving a large share of Internet traffic. This spurred the info group the Nielsen Company to launch its first study of social networking by rating it in their annual reports. Using stats collected in early 2011, the data giant determined that US residents spend nearly a quarter of their online time for online networking, logging well over 50 billion minutes to popular social media from hubs at work and at home. Indisputably the dominant network, Facebook reaches 7/10 of active internet customers in the US. Globally, it tallies over 800 million active members.

No doubt, Facebook has added a new and strong zone to the PR landscape, inspiring advertisers to install the communitys extensive force behind their products and services. According to the Senior VP for Media and Advertising Insights and Analytics for the Nielsen Company, social media's continuing progress and presence in the mainstream has produced the need for advertising to look at Facebook and the like more tactically than ever before.

Facebook's most important gift to advertising is enlarging the options for homing in on interested customers. Never before have advertisers had such a number of methods to reach out to the age group they have had to get to. The community site searches info handed to them by members, allowing marketers to home in on probably customers based on age, location, marital status or religion, education and alma mater, political philosophy, a multitude of personal interests and other common denominators that take messages straight to the individuals almost certain to react. For instance, a company that specializes in hiking products can home in on Facebookers who list these activities on their pages. A producer of professional cooking equipment can find Facebook members who mark their job as cook and caterer. A group that wants to advert a major party in a particular town can find Facebookers nearby.

Another positive marketing change encouraged by Facebook is the opportunity for businesses to easily increase interaction with potential and established customers and establish a large online community around their name. A vast number of businesses, from a small town entrepreneurs to worldwide corporate conglomerates, build their own Facebook pages where they can relate to visitors through product announcements and updates, website links, polls, contests, special events, promotional offers, discussions, photographs, holiday wishes and even daily greetings. When visitors use one of several methods to subscribe or connect to a company's Facebook page, the action is noted and becomes visible to people on the subscriber's friends list, serving as cyber-style word of mouth. Subscribers will also see all communications and messages posted by the company.

Facebook's prevalence created a need for marketing changes. The networks design provided a guide for outlining them. Marketing pros not seeking out audiences through its far-reaching precision and tying them one to another in a networking scenario may be missing this generations best marketing tool thus far.

It might be the right time to send out some friend requests.

About the Author:
Shirley R. Cook writes her thesis about verbal exchanges. She says it may be difficult to get a technology public relations but considers the decision is not out of the question. She resides in Chicago, Il.



Article Originally Published On: http://www.articlesnatch.com


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