Neon is a Greek word which is derived from new gas. In today's advertising world the most bold feature is the one that stands out the most. Neon lighting was originally created with a tube charged by colorful gas like neon, argon. Colors are derived on the breed of gas filling in to the tubes. There are some fixed colors used like red, green and blue. The emitting of light into the tubes allows the letters to glow. More than 150 colors are available for you to choose. There are different brands of signs for every market and you can choose what best fits your business. The cost of a customized neon size is quite pricey considering you are paying for a something that is repetitive and cant be changed which often means it will more than likely go unnoticed. Neon signs were first sought after by businesses but are now being used for personal use as well. You can find these signs in peoples home bars, game rooms and perhaps garages. The
outdoor signs are reaching a very diverse customer base and can suit anyone. Some other successful businesses that are benefiting from the sign board are delis, barber shops, retail outlets and even tattoo shops. There is no business that cant benefit from this marketing tool as it is an attention grabber. Hair salons employ an electronic poster to market their seasonal offers in their windows to passing prospective buyers, such as "Holiday cuts - for the Office party", then in-store they can offer the hair care products to customers who are having any hair therapy, so they can recreate the same look at home. The only and original color which was offered in the beginning was red, since then times have evolved allowing many more color options. In order to generate other colors the process of argon, phosphorus and mercury must be involved which is able to produce as much as 600 colors. The mercury spectrum of the neon light is rich UV light which in turn excites a phosphorus coating on the inside of the tube to glow. Early neon signs presented little use for company due to the fact the neon lights and coloring were available in only limited shades. But, today almost 150 diverse colors can be created through use of neon gas technological innovation. Business neon signs don't have to be wordy or alphabetical; sometimes, the message sign or signal reveals it all. Almost all map directions and freeway neon signs assist the business visitor who is on the street. Neon signs have taken away the locational constraint from the arena of promotion and even for publishers. Neon signs are colorful and vibrant in nature. This visual medium meets local marketing needs and therefore helps increase customers and business sales, which any company can benefit from. Neon signs are great advertising for any business.
