Europe Vitamin And Dietary Supplements Demand And Forecast

Executive Summary

Europe is considered to be one of the largest markets for nutrients & supplements in the world. In the European region, Western Europe which is one of the most developed markets is regarded as the largest market for dietary supplements while Eastern Europe which is a developing market, is considered to have future growth potential. Russia, followed by Poland is the leading market in Eastern Europe. In 2010, European dietary supplements market grew by 5.70% which was higher than the 2009 results, when the market experienced a growth of only 2.00%. The growth was due to the rising aging population and the resultant cases of bone health issues, high healthcare costs and increase in chronic diseases, among others.

Among the various product categories, sales of vitamins, especially multivitamins and vitamin B as well as dietary supplements showed a positive growth trend in 2010, and sales of sports nutrition and fish oil supplements was also observed. Among the various European economies, Germany was the largest market, with 31% share, followed by France, Italy and the UK. Aging baby boomers, changing lifestyle, demand for fortified food, increased focus on health, high incidence of chronic diseases are some of the factors that are driving the demand for nutrients & supplements in the region.
From 2010-2015, the European vitamin and dietary supplements market is expected to grow at a CAGR 5.07%, driven by developing European dietary supplements market, increased education level in both Western and Eastern regions, and also due to the growing demand for herbal supplements and fish oil.
The report on The Europe Nutrition and Dietary Supplements Market and Future Outlook includes a detailed study of the nutrition and supplements industry. The report further discusses the different segments of this market, such as vitamins, sports nutrition and weight loss as well as the herbal supplements category. We have analyzed industry driving factors and trends prevailing in the market. The report also includes the major players and few large markets of Europe. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

Key Questions Answered
1. The report answers, what is the market size and future of the European vitamin and dietary supplements? - Demand trend by vitamins categories; - Importance of sports supplements; - A shift from allopathic supplements to herbal supplements
2. Who/Which are the leading international and domestic players and factors accountable for any change (growth/fall)?
3. Discussed which are the most developed dietary supplements markets geographically? - Market past, present and future of the dietary supplements in UK; - Impact of aging population over herbal supplements demand in the UK; - 4. Role of Gymnasiums in rising demand for sports supplements in Romania; - Healthcare products demand by segments in Germany
5. What are the driving forces and how they are accountable for any change in the European dietary supplements industry?
6. What is the relation between bone or heart healthcare market and dietary supplements?
7. How macro economy environment is changing in Europe and what are the key factors which help in analyzing the future of the vitamins market?

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