Essential Practice Building Tips For Coaches

If you want to attract high-quality clients who can pay you what youre worth, then here are a few tips you MUST use to make it easier for them to say YES!:

1 ) Solve an URGENT Problem

A lot of coaches and Holistic Practitioners decide to study a modality because it helped them in their own lives in some way...

And then they get so excited about the modality that they think every one else should be excited too! So they go around touting the benefits of acupuncture and think that anyone who is interested in acupuncture will want to know more about what they do...

But it doesnt work that way.

People arent interested in your modality. And they wont invest in getting treatments or sessions in your modality.

Theyre interested in themselves. And they will invest in themselves when theyre in pain and they want it to change. The most successful coaches and practitioners choose an urgent problem and will do what it takes (if its painful enough) to have that problem change.

Heres an example: If youve got back pain that prevents you from picking up your grandchildren, and youve got the choice to see an acupuncturist, you might consider going (IF youve been told that acupuncture can help relieve your back pain). However, if you have the chance to see a back pain relief specialist, it doesnt matter if they are an acupuncturist, chiropractor or naturopath - youre more likely to see this specialist.

If youre a woman looking to find your soul mate, youre more likely to work with someone who teaches women how to attract their soul mate (who cares if they call themselves a coach) rather than a life coach.

2) Dont try to convince anyone to become a client

Chances are youve been to a networking event where someone was going on and on about what they do and didnt seem interested in you at all.

The last thing you want is to be one of those people, yet Ive found that most coaches and practitioners talk way too much when they are having a conversation with a potential client.

Its important to learn to have conversations with potential clients so they talk themselves into working with you, rather than you trying to convince them.

You do this by asking them questions about themselves that have them become very aware of their problem and increase their desire to change it.

3) Talk about what you do in a compelling way

Youve probably learned about the elevator pitch somewhere and felt confused or even put off by this idea of the 30 second elevator pitch. Yet, its important that you answer the question "What do you do?" in a way that people are compelled to find out more.

So how can you talk about what you do in a compelling way? First, youve got to get this isnt about you and your modality.

Instead, talk about the problem you solve first in language that your potential client understands (and would use to describe their problem themselves). And second, state the solution using language they would use to talk about what they want instead.

Its important to talk about the problem first so people can recognize if what you do is for them or maybe for someone they know. Its actually important that the person hears your answer and thinks either "Thats me," "Thats someone I know," or "I dont have that problem."

You want to distinguish yourself as an authority for solving this problem and NOT focus on your modality.