Essential Attributes Of A Good Landing Page

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A landing page is extremely important in internet marketing as it is the page where your potential client makes the decision to buy your product or to do any other action you suggest. Creating a good landing page can be tricky as not all pages lead to sales. In order to generate a sale from your landing page, you need to craft it in a particular way.

Here are some things that your landing page should have:

Fast loading time

It only takes a few seconds upon reaching your site for your visitor to decide whether or not to continue viewing your page. Graphics and fancy tricks may wow your audience but may also seem forever to load onscreen. You will lose the attention of site visitors if they have to wait a while for your page to load. Don't let your potential buyers slip away and create a landing page that loads quickly.

Search engine friendly

Your landing page should be visible to search engines and rank high in search results to draw visitors. Page titles, headlines, keyword meta data and page descriptions contain words which search engines typically consider in ranking web pages. Your landing page should have the right keywords to boost its rankings in search engine results.

Good sales copy

Your landing page should mimic a good sales letter. It must be brief and answers questions of who, what, why and how. Specify who stands to benefit from your product, what your product is, why your customer should take your offer and how they can purchase or participate in your offer.

Name capture form

A sizeable mailing list is a great asset in marketing. While you may not be able to turn all your site visitors into customers, you can collect email addresses of non-clients and develop these into a contacts database that you may use someday. Everyone loves free items: subscriptions, memberships,trial periods, samples, reports or newsletters. Collect contact information in exchange for a free offer. For example, a free newsletter subscription is a great way to gather email addresses while allowing you to build a relationship gradually with cautious clients.

Site tracking

Site tracking tools can teach you a lot about your market and viewers. Your landing page should have site tracking tools for measuring the effectiveness of your ad or sales campaign. The information presented by your site's statistics can teach you a lot about your site's visitors and the keywords they use to find you.

Other items that can boost your landing page's visibility include RSS feed, as well as privacy and terms of use pages.


About the Author:
Creating your own landing pages for SEO purposes can be fast and easy using a combination of resources that I have put together. Learn more at www.fastlandingpages.com



Article Originally Published On: http://www.articlesnatch.com


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