These days, everyone seems to buy into the importance of being green. Large corporations, small startups, universities, and other organizations are proud of being environmentally friendly - and they want the world to know it. As the green movement grows, it will become increasingly difficult for any single entity to distinguish itself where greenness is concerned. Herein lies the importance of environmental pr. With the help of an experienced environmental pr firm like Makovsky & Company, your company can develop a solid reputation as a true champion of the environment. Lets explore some important environmental pr tactics that should be employed as you publicize your current green initiatives and even come up with new ones.
First, make sure that your green efforts are legitimate and sincere. This may seem like a no-brainer, but youd be surprised and probably a bit dismayed- to find out how many companies build
Environmental PR campaigns around activities that do not actually benefit the environment. Where environmental pr is concerned, honesty really is the best policy.
Second, know your competition. Find out what other companies are doing in the name of environmental pr and do more. Or do something more interesting.
Third, exploit a variety of environmental pr channels as you build your reputation. Pitch the media, post to blogs, jazz up your Facebook page, tweet, write press releases, send in op eds, schedule interviews and other speaking engagements, organize investor events, and fundraise. Be creative and always on the lookout for new
Environmental PR opportunities.
Finally, make sure that your environmental pr campaigns fit seamlessly into your overall image. If youre in the food and beverage industry, highlight energy efficient production and green packaging. If youre a zoo, focus your environmental pr on endangered species protection. If youre a household goods store, sell energy saving light bulbs. You get the picture.
In corporate America today, it is important to be green and get credit for it. The above tactics, employed with the help of an environmental pr firm like Makovsky & Company, will help your environmentally friendly company do just that!
