Emotional Marketing Value Your Key To Internet Victory

This article title scored 75%-85.5% on the emotional marketing value scale (EMV). The scale uses emotional waveforms in the categories of intellectual, empathetic and spiritual. Scoring high in any one or all three categories means the reader is emotionally influenced beyond the mere meaning of the words. If you are using article marketing to reach your audience, this method of title writing can be used to give you more power in your titles.

Waveform analysis used in EMV has been around since the 1990's. It was developed by Dr. Hakim Chishti and a team of researchers that developed special algorithms to analyze over 200,000 words in the English language for their emotional impact. The tonal qualities of each word were analyzed to determine the most impact in specific centers of the body. Word tones, or waveforms, activate specific motivations in the reader that go beyond the definition of the word.

Brand names have been developed since the 1990's using this method. Marketing communications have also been modified to get the most impact per word possible and shorten-up the message to make it more influential. You are aware of optimal performance words in your own life as emotions are activated by the tone of specific words. Tone of voice is an example of how one is influenced more than the mere meaning of the spoken word. The same is true for article marketing and the impact of titles rich in EMV words. Tones created by the words in a title have meaning beyond the word itself.

Specific words can provide an emotional reaction in the reader to a product or to an online business offer. Your broad appeal to the masses would be indicated by a high score in all three waveforms. Most professional writers only score 30% to 40% with their titles according to the scale. With a little work, you can score higher than the pro's using this method.

If you are targeting businesses or professionals in the education, law, medicine or political fields your headline should be rich with intellectual impact words. If you are marketing to groups such as nurses, doctors and counselors words in the empathetic impact area are best. Clergy, new age, health food and related markets are most impacted by spiritual impact words.

This article marketing headline scored all 87.5% in the intellectual category. Think of how the title to this article impacted you and whether you are from the education, law, medicine or political field. Did it work?

This method is highly effective in reaching inner emotional senses but you must keep in mind that search engines have no emotions and are therefore not influenced the same for your SEO ranking. The real key is to find words in a headline that both reach the search engines and the inner emotions.