Email Marketing - 5 Secrets To Higher Conversion Rates

Email Marketing - 5 Secrets To Higher Conversion Rates

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Email Marketing is by a long way the quickest and easiest strategy for any business to boost its conversions and profits.

By changing to an email marketing model from selling to site visitors straight "off the page" it is a very easy matter to increase your sales by 10 times, 16 times or even more than that.

But WHY is... email marketing so profitable... and if it IS so profitable why do so many people claim it doesn't work?

Well, the answer is simple: most people get their email marketing horribly, horribly wrong and make some simple but easily corrected mistakes.

The truth is email marketing DOES work... but you have to be careful to do it the right way, assuming you want the best results. Simply sending "an email" is like going into the boxing ring with a world champion with the advice "just hit him" and hoping to win.

So here are 5 simple ways to make more conversions and hence greater profits from your email marketing:

1. Email more often. I know this goes counter to the advice you've probably had in the past, but the truth is the more often you email, the more sales you'll make. You'll make far more sales because you're both giving them more opportunities and incentives to buy from you, and developing a better relationship with them... and your conversion rates will improve tremendously. By how much? Well, your business may vary, but in my business and my wife's business, we get conversion rates of between 10% and 16% through email and maybe 1% from sales straight "off the page". Yes, you're seeing that right: it's a massive boost of 10 or 16 times or 1,000% to 1,600%.

2. Stop being 'professional'. Forget sending stuffy and formal emails -- they don't work. People want to have a relationship with you, not be addressed as if they were in court standing in front of a judge. So write from one person, one human being to another, using the words, "you" and "me", even if you're writing to them from a big corporation.

3. Ditch the fancy designs. Newsflash: for reasons I don't have space to go into here, the fancy "professionally designed" newsletter templates you're encouraged to use by the email marketing companies and your website designer... look awful in your reader's email client. If you include images, they almost never get displayed, and even your HTML formatting ends up looking like a dog's dinner. Stick to plain text or very simple HTML that LOOKS like plain text.

4. Have a specific call to action in every email. Make it an unbreakable personal edict you'll have a clear and unambiguous call to action in every email you send. But whatever you do, ensure every email contains SOME call to action because you want to get your readers in the habit of responding to your instructions!

5. Write about anything! This is a biggie: most businesses write boring, stuffy emails that are just about their businesses. Don't do that. Include details about your life, and pretty much anything you please. Remember: you're trying to build a relationship and you do that by sharing of yourself. I write about all sorts of things in my emails and my readers love them. Not everyone likes everything, of course, and you can't please everyone all the time, but you'll be amazed at how well your personal emails are received. And my conversion rate is 10% or more!

The truth is if you do it the right way, email marketing is fast, effective and extremely cheap.

These five tips will give you a real running start.

About the Author:
Jon McCulloch is Ireland's foremost email marketing expert and helps Irish business owners  increase their online conversions and sales by as much as 10 or even 16 times (that's NOT a typo there). To discover more about email marketing download Jon's FREE audio training, Email Marketing Kick Start.



Article Originally Published On: http://www.articlesnatch.com


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