Elastitags The Most Resourceful Hang Tag

Elastitags The Most Resourceful Hang Tag

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SCENT MAKES BRANDS COME ALIVE!!!

Rub'nSmell improves the efficiency of Print Advertising.

Rubn Smell technology increase the value, impact & efficacy of the marketing efforts. It is applied inline through the printing process, so that you can get increased responses to the scent packaging, coupons, direct mails & catalogs.

Scent integrated in the print advertising attracts the consumers, catches attention, alertness and stimulates the purchase activity. Thus increases the sales of a product to a higher extent.

Scent is applied in-line during the printing of Elastitags or can be printed as a new sheet as well. RubnSmell gives a sensible and attentive fragrance to the product and is very easy to use. Its cost effective than the half of the traditional supplied scented insert.

RubnSmell scenting is proven to build an emotional response, bring forth the memories and provide marketers the option/ability to convert these heart touching emotions into sales.

RubnSmell is helpful in enhancing sales when used on direct mailers, catalogs, printed products like labels, cartons, hang tags, etc. It encourages consumers to go for a product trial at the point of sale where the purchase decisions made are higher than 75%.

On-package sampling with RubnSmell enables customers to interact with the product without opening the package, and also creates a distinct competitive advantage at point of sale. The scented polish also adds value and interest towards the printed & promotional items such as shopping bags, scented bookmarks, elastitags, handouts, coupons, fliers, direct mailers, scratch off game cards, or gift wraps.

When applied over graphics, it remains hidden until the printed surface is rubbed multiple times and it lasts for years in this printed form. Customers can provide their own fragrance oils or the marketers can also assist them in developing a particular fragrance of their choice on request.

Custom-made Fragrances

In case, the customer supplies their own fragrance oil for encapsulation in the Elastitags, then the following criteria should be used to prepare the customized fragrances:

Made with little to no water soluble materials
Contain no alcohol or emulsifiers
Have a boiling point above 100 Celsius
Be accompanied with a Material Safety Data Sheet (MSDS)

The minimum amount of oil that can be encapsulated is 1 kg of oil (2.2 lb).

RubnSmell exponentially increases the significance of fragranced advertising much more than a traditional scented insert. Almost any fragrance can be encapsulated and made into RubnSmell scented gloss.

About the Author:
Established in 1991, the Star Stuff Group is a dynamic, high-energy 100% Australian-owned company, with four trading divisions All About Packaging, Star Stuff Graphic, ElastiTag & Resin Graphics, each supplying a comprehensive, innovate range of graphic communication solutions.



Article Originally Published On: http://www.articlesnatch.com


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