El Mensaje Ms Apropiado Para Tu Empresa

By: ESNE

Madrid, 18 de noviembre 2010.- Se ha celebrado el taller de la Asociacin Espaola de Responsables de Comunidad Online (AERCO), sobre la gestin de la reputacin on line: herramientas y casos prcticos, en el marco del Foro Internacional de Contenidos Digitales, FICOD, organizado por el Ministerio de Industria, Turismo y Comercio. En esta cuarta edicin, FICOD 2010 vuelve a ser el foro de referencia internacional sobre los contenidos digitales, que se est celebrando en el Palacio Municipal de Congresos Juan Carlos I.

AERCO, es el lugar de encuentro para todos los responsables de comunidad (community managers) de Espaa. En el escenario de FICOD han transmitido e intercambiado ideas, bibliografa, best practices y novedades sobre el sector de las Comunidades online. Han mostrado al pblico herramientas para gestionar qu se dice y de qu manera, de una determinada marca en la red.

En primer lugar, hay que tener claro cul es la expectacin online de la empresa y crear un recuadro de la reputacin. En segundo lugar, tener nociones bsicas SEO y por ltimo, utilizar alguna de las herramientas propuestas (Google alerts, Yahoo pipes, Luxor CS, Social Mention), para analizar el impacto de la marca, la influencia de los seguidores y el tipo de comentario, si es negativo o positivo. As se podr crear un buen contenido e incluso compararlo con la competencia, y saber lanzar el mensaje positivo que se desea transmitir. Por otro lado, han destacado la importancia de elaborar de antemano un manual y tener monitorizado como actuar en cada caso de crisis.

El programa de FICOD 2010 se compone de ponencias, mesas redondas y talleres, que abordan temas relacionados con el mercado emergente de los contenidos digitales, los formatos de negocio posibles gracias a las nuevas tecnologas y los retos a los que tendr que enfrentarse el sector en el futuro. Adems se estn realizando una serie de actividades especiales organizadas por empresas colaboradoras del sector que han considerado el entorno de este Foro idneo para presentar sus proyectos o exponer su visin sobre el panorama digital del siglo XXI.

About the Author:
www.ficod.es.

Article Originally Published On: http://www.articlesnatch.com

Tags: ficod

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