Efusjon - Hype Versus Profitability

Started in 2009 along with overwhelming hype, The Efusjon Energy Club is a MLM company headquartered in Oregon that offers a healthy alternative to energy drinks and a financial solution for those interested in earning a potentially substantial income. It is noteworthy to add that the Efusjon company arrives on the scene as the energy drink segment of the health and wellness industry is experiencing high growth. Derek Broes, the former Vice President for Paramount Pictures and Microsoft, founded Efusjon because of the promising potential due to the structure of the compensation plan and opportunity to capture some of the booming energy drink sales. The combination of Derek Broes with the CEO of Facebook, Mark Zuckerberg, adds to the hype. This review details the pros and cons of the Efusjon Energy Drink business.

The four Efusjon Energy drinks are arriving on the market somewhat late as the first energy drink alternatives emerged from an MLM company called Amway in 2002. In addition, Xango and Mona Vie opened business shortly after Efusjon. It is promising for Efusjon experts estimate energy drink sales to hit five billion for 2009, and they estimate sales to reach nine billion by 2011. On the negative side, companies including Sobe, Monster, Bawls, Rockstar, and Red Bull hold a significant portion of the energy drink market. While mainstream energy drinks may produce the desired effect at the cost of the consumer's health, efusjon delivers the vitamins and nutrients necessary for a healthy body. Efusjon begins with the RAW and EDGE drinks which bring a significant dose of antioxidants to support the body's metabolism. The Efusjon line of drinks keep the body from experiencing mental stress. The Breeze drink helps boost athletic performance with a reservoir of Vitamin C, Vitamin A and Potassium. Efusjon uses a mix of mangosteen, passion fruit, and caffeine for the Breeze drink. Efusjon introduces the Dawn drink to retain mental acuity. Dawn is composed of caffeine, quercetin, and citrus. Dawn is the only product that is not carbonated. Efusjon differs from other companies in that it does not capitalize on taurine and guarine as its key ingredients. It is surprising to me that Efusjon can still consider their drinks healthy when the drinks contain caffeine. Perhaps Efusjon decided to include caffeine as a method to hook customers and increase customers retention. It is true to say that Efusjon offers customers what they want at a reasonable price. The Efusjon product line-up adds to the company's appeal along with the chance to seize on an opportune market.

Efusjon employs a revolutionizing compensation plan referred to as The Overlap Matrix. The payout matrix gives the representative 4.25 percent on his downline and personal referrals. It also pays 1.25% on all distributors referred through The Overlap Matrix or their personal team members. The overlap matrix is more encompassing in its payout than most MLM compensation plans. The startup cost is $30 which is quite reasonable. The $30 fee covers the ability to purchase Efusjon energy drinks, plus it covers a website and Facebook marketing system. The main qualification to receive payment is to recruit three people into business and hold an autoship of at least 48 drinks at $120 plus shipping each month. The Facebook application and low-cost website marketing system are the greatest draw to Efusjon, though the website lacks a capture form to accept lead information. Thus, affiliate sales commissions with funded proposals are not a possibility using the Efusjon system. Most importantly, Efusjon does not offer a stand-alone attraction marketing system. Efusjon does not provide a high level of training to advance their independent marketers' expertise. A new Efusjon representative is ill-prepared to succeed in business without outside influence.

Efusjon is a company to watch in the upcoming months and years, and it certainly provides an excellent business opportunity for those who know what they are doing. Efusjon prospects should ask themselves the following questions: number one, is Efusjon the most competitive energy drink for demand and price? How does the product differ from the others? Also, are there better opportunities out there that suit my personal interests? Many people are making good incomes from the Efusjon opportunity, but do you have and possess the tools and skills necessary to earn the income you desire? It is up to the business owner to seek help from those who are obtaining the desired results.