Efficiency Criterion Ad

Close to one and all search engines (Google, Yahoo, Microsoft) about display advertising campaigns sorted them not so much with bidom advertiser to main boltologiya, while excluding that and how to be a characteristic property advertising. Rather than quality advertising campaign, so far the best deal would be to borrow the announcement of the ad unit. With respect to this case, as far as the cost of the camarilla formed, was written earlier.
Similarly, a symptom of the properties of an advertising campaign?

Character quality - this dynamic argument koiya computed for each basic weaving of words or rants. The refractive properties of the advertising is present on the dependence of the number of mapping the grand moments so characterizes the appropriateness of the basic rhetoric keyword ads and search the user.

Feature of quality is calculated is actually homogeneous, as is now the keyword ad campaign matches a search query, in other words, virtually unchanged, as far as day a keyword has a chance to whip up an ad.

Sympathy is used in different purposes. This as an addition makes a big impact above the actual price after shouting (CPC) so the estimated rate of 1 pages. From this index in addition is dependent as to whether the keyword is to participate in the auction ad, passing entering a search query users, and another for a classification announcement, calculated in the auction process. Roughly speaking, be a sign of a high ratio of property ads higher, less energy answer.

The property features ensure that the site users to be shown more relevant ads. Systems like AdWords do all the ads in the hope of the peak correspond to the needs of users, this is interesting at all - advertisers, users, publishers (and) as the mediator (Google, Yahoo, Microsoft). IN most cases, relevant ads get more clicks that are seen as particularly high position, and bring the most boshlshuyu profit.
As far as the quality criterion is calculated on an ad?

Moments koie used to determine the characteristic properties are allocated on the basis of that to where the ads are - take the site search engine to search yarucha yes or machinations of contextual advertising.

Feature quality ad Google AdWords

Quality criterion in the search nedotka

Key components of the formula attribute properties remain virtually constant.

* The situation CTR (CTR, CTR) of the main beautiful words and corresponding ads, should establish postal classification with clicks on the search dragnet makes a great symptom of infection above properties only just in Ahan search engine.
* Status of Account, which is characterized by the CTR of all ads and keywords in your account.
* Conditions CTR of the display URL-address in the ad group.
* Membership of the landing page (which is the announcement).
* Relevance of the main podtekstovka ads in the group.
* Relevance of the key words of vanity (a) is also appropriate ad to the search request.
* Giving an account of the geographical region where she will be shown in the ad.
* Some points of relevance

Symptom properties for fishing (fishing): seine content

Be the calculation of the properties of execution) for determining the competence show context ads are a particular content site (s) as its entry for this web site provides further indications.

* The ad keep it so similar websites in the past.
* The appropriateness of ads and key words in the ad group to the site.
* Landing page quality.
* Some of the episodes of relevance.