Effectively Use Your Ebook And Its Resell Rights As Free Bonuses

Effectively Use Your Ebook And Its Resell Rights As Free Bonuses

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You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.

When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included.

By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.

I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.

Many times when I go onto a website I'll check out what they are offering. This is why I get my price point the way I do because I see people list the bonuses included with the package and then a value slapped onto them, like $297, for a particular bonus.

When looking at the bonus I start thinking, "I wouldn't pay that much for just that bonus." That is the question you should sit back and ask yourself - How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn't going to establish value.

You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don't do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.

When you create an eBook you can still include it with your other products and services as a valuable bonus.

Including the resell rights to your eBook as a bonus will take it one step further and more valuable to your costumers.

Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.

Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.

This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.

As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients.

That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.

You have now just increased the value of the bonus.

By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.

May ideas come to you when you need them the most.

About the Author:
How would you like all your online marketing questions answered by someone who has worked with some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!



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