There is a lot of talk about social bookmarking with regards to search engine optimization, and it is sometimes difficult to see through the haze of marketing to the real facts. Fundamentally, social bookmarking services visit websites such as StumbleUpon, Digg, Reddit, Delicious and create links to your site, tag it and then share it with the world. Bookmarking is actually one of the most underestimated link building strategies.
This can really help drive traffic to your site in two ways. First of all, in the event you have a book or interesting web site, a lot of people will naturally be attracted to it and also click the hyperlinks to your website. People spend hours on social bookmarking web sites and use that to find the majority of their information. If you send visitors to an intriguing post or valuable program, they'll naturally forward a link to their pals, and their friends will do the very same. Secondly, each one of the links created by a
social bookmarking program will deliver link juice to your website.
Link juice is jargon for web site credibility in the eyes of search engines like Google. Social bookmarking sites have a whole lot of trustworthiness, and with every single link it offers your site a bit of the credibility. So even if nobody talks about the social bookmark on Delicious, the website will help your website a little more trustworthiness. The way this actually works is that when the spiders from Google or Yahoo search your site, they find back backlinks to web sites with a whole lot of credibility. So even if it's just a blank backlink, the search spiders will assume that there is a reason for the link, hence believing that your web site has reliable info within.
There's a drawback to social bookmarking services though, there are several disreputable businesses that will take your money then spam bookmarking web sites with rubbish - and this rubbish is directly related to your website. The
social bookmarking web sites do not really like it and nor does search engines, using a very inexpensive social bookmarking service is an easy way to get your site kicked out of Google rankings entirely.
So webmasters looking to cash in on social bookmarking programs really should make certain they find a great service which goes at a natural speed with great content material. This is crucial to avoid being flagged by search engines and social bookmarking sites for spam content. Ensure you select a
social bookmarking program that only submits good quality content material.
