In wholesale business, you dont get the opportunity of making a sales presentation quite often, because a wholesale business can mostly target retailers. Because of limited number of customers, you need to grab every opportunity that comes your way with both hands. Similarly, making a business presentation in front of investors is equally crucial, when you are in need of finance. With an ever increasing competition, and a number of
Wholesalers offering quite similar products at almost same prices, you need to come up with a captivating presentation. Remember that with similar products and prices, its either you or your competitor, and more often than not, it is the sales presentation that is going to determine the winner, who takes it all. Presentations are meant for prompting customers to buy from you, it is more than your two minutes of liberty that you can waste in boosting up your company.
Remember that your audience (whether a single wholesale customer or a management committee) is not there to get acquainted with your wholesale business. They are listening to your presentation for their own good, thus your main objective is to demonstrate how buying or investing in your business can be of benefit to them. If the first question, that comes your way after youre done with the presentation, is something similar to Ok but whats in it for us, you should know that you have wasted the opportunity. Each and every presentation should be made specifically with the audience in mind. You cannot pitch the same presentation to all stake holders. Similarly, you must be able to concentrate on different points according to your audience instead of repeating similar advantages each and every time.
Nowadays, people dont have enough time to sit and listen to your presentation for hours, especially in case of wholesale businesses, where most of the time you will be communicating with other businessmen. On the other hand, you dont want to keep it too short, so that the audience would miss the key points whilst they were trying to settle in seats. Therefore, if you havent been given a certain time limit, you should set your own time-limit while keeping in mind the nature of your audience. In addition to the length, you need to make sure that your presentation is not mind numbing, especially if you are going to quote lots of facts and figures. Its always helpful to use multi media (whenever possible), graphs and images. Before making a presentation, you should also rehearse several times in front of a mirror or even better, some friends and family members.
