Effective Landing Pages: 5 Important Tips

Still on the topic of landing pages, I just realized that in my previous post, we've only talked as far as asking the right questions in making your landing page an effective one. We've barely scratched the surface in making your landing page a truly effective one.

Well, there is no definite and quick rule in making your landing page effective. The real measure or best gauge is actually just whether it was good enough to have closed a deal for you!

Here are some tips in making a great and effective landing page that you could use:

1. A definite call to action.

There's really no guesswork in this one. It's plain and simple: your landing page is truly effective if it can make your potential prospect pick up that phone and call you, send you an email, or submit an online inquiry. The words used should take an active voice, prompting your potential prospects to pursue his or her interest in your products or service. The only thing that you should check to make this happen is that your contact information and channels of communication are readily available. Don't forget to follow it up!

2. K.I.S.S.

This actually means, Keep It Short and Simple. This refers to your over-all statements and your page length. Don't run the risk of creating your landing page a snoozefest where you put on a lot of run-ons, verbose statements, or lots and lots of sentences that really bore your readers to death! Just be brief and drive it home. Be direct to the point.

3. Entice.

It's another word for come-on. Well, who's to say that the art of seduction shouldn't be used in the online business world? We're talking about legit seduction, though, like bonuses, discounts, freebies, little extras, and other promotional activities that could whet your potential customer's appetite. Value for money is really important.

4. An eye catching image or set of pictures.

All text is sometimes too plain. You would need to beautify it to prove a point or make things more clear. Just make sure that the choice of photos is appropriate and reflects your content, not taking away the focus from what you are offering. A picture relays a thousand words and for some, this may just be enough.

5. Fast and light.

Ever tried to view a site that took a long time to load? Such a turn off and such a waste of time and opportunity! Make sure that your content and photos don't take too much weight in loading your landing page.