There is no one particular right strategy for conquering a niche market. But youd have to think that it makes sense to go local first. Theres something to be said for being the talk of your town, or state or even nation, before even venturing further afield. And then one day, ever so discretely, you just add a translator to your website, so that you become talk of the town in Chinese, French or Polish languages too.
I 80 Equipment (i80equipment.com), which has been serving the bucket truck niche market since 1992, is one of these companies which has done just this. I 80 Equipment takes pride in serving the American homeland and offering a reputable trucking service to Americans nationwide. Meanwhile, the number of international visitors to their website is definitely on the rise. Over 30% of the traffic to I 80equipment.com, as of 2009, now comes from overseas. This means I 80 Equipment have a earned themselves credibility in a todays competitive the trucking marketplace. Not surprising really, after close to 30 years in the business. Companies need to be constantly adapting to new ways of doing business, and to be in constant growth, to stand a chance of keeping ahead of their game. And I 80 Equipment does just this.
I 80 Equipment have an incredibly user-friendly website, which attracts a steady traffic of visitors and return clients, wanting to browse and collect authenticate information regarding the boom trucks, digger derrick trucks, forestry trucks, grapple trucks. And for the international visitors, there provide an online translator into most of the worlds major languages, which is a useful tool for international visitors who dont necessarily know all the technical terms in English.
Each truck advertised is posted with a picture and live video footage. This helps make the decision-making process an efficient one. The truck search option of I 80 equipment is also very useful, as well as the feature item of the week. For the technically-minded individual, there is also a section on how they recondition their trucks, step-by-step, and the quality control processes.
There is even the option to pay a down payment online for a particular truck that might move off the lot fast. As for financing, you simply need to fill out a contact form to begin the process.
Wherever you are in the world today, sign up for I 80 Equipments email alert, and make a point of looking at the feature truck on their website so that you can see the latest 1 80 Equipment acquisitions.
I 80 Equipment, based in Colona IL, has earned the reputation of being #1 Supplier of Quality Bucket Trucks Digger Derricks and Cranes. They sell boom trucks, bucket trucks, crane trucks,
forestry trucks,
digger derrick trucks, and other heavy equipment for many different industries. Accessories include augers, auger straps, buckets, bucket liners, winch ropes, and much more! Range of brands include: Altec, Duralift, Hi-Ranger, Lift-All, MTI, Terex, Versalift. They maintain very competitive prices, attractive down-payment and financing plans.
