Earn Money At Home: Using Auto Responders

An interested visitor who has been strolling through your
site has finally come to just what she or he is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
Visitorss large fifty-year-old snow-rose bonsai tree,
Suddenly jumps down, and the priceless tree topple over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an auto responder that has captured her email
address. If you have installed an auto responder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished reporting her
precious bonsai.

Auto responders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your auto responder to transform the casual
visitor into a profitable customer. Use your auto responder
to:
Publish a newsletter. Certain quality auto responders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.
Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.
Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an auto responder.
Review your affiliate programs, using a link to your
affiliates page in your auto responder.

Distribute an email course. Each day, have your
Auto responder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

Offer a trial version of your product. Give your
prospects a sample of your book, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your auto responder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

Put your links page on your auto responder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that auto responders can be used
creatively, see if you can come up with some brilliant
ideas of your own!