Earn 100k+ Using Sales Email Auto-responders

Ask any marketing guru (who actually makes over 100k in annual sales) - what his most powerful sales tool is. They will all respond with the same exact answer; the auto-responder. Of course, it is the message, and the copy itself that drives the sales - but this is the tool that delivers these emails automatically.

There is an astounding demand for email sales writers who know how to forge great copy that gets opened. This niche for copywriters has ballooned into a staggering billion-dollar industry. Many a small business owner has tried their hand at writing this sort of copy, only to discover that it failed miserably.

There is an exact method to writing auto-responder sales emails that actually produce results. The message has to grab their attention and hold it. It must be laser-targeted, and personable to the reader.

In today's fast-paced world, most people get so many email messages that they only have time to scan the headlines. The headline must convey a "stop here" type of message. If it fails to get them to stop long enough to open the email, it will be quickly dismissed, and wind up in the digital "trash bin."

Think about it, how many thousands of emails have you deleted in the past year without even opening them? Not only does the headline have to arouse interest, it must stir the reader's curiosity to the point of where they want to read them.

Once the email gets the reader to open them, only then have they cleared the first major hurdle. The second hurdle they have to clear is to hold the person's interest all the way to the first "click here to learn more," link.

Only if the reader strongly feels that by clicking the link they will get something more in return - will they then - actually click the link. By now, you are starting to get just how important the writing of these emails is. They must do something that compels the reader into taking an action.

If the copy fails to do the job of getting the person to take a simple action; the message falls flat and gets dismissed. Very seldom will people buy a product or service the first time they are exposed to the vendor. Yes, it does happen - but this is when a person has already made their mind up to buy a product or service - before they find the specific one they are to choose.

That is the reason email sales copy for auto-responders are written in series of seven or more. Statistics prove that the average buyer usually has had some sort of contact with the seller at least seven times. This is an average, (it is not chiseled in stone)

The main objectives of the email series is to establish a connection, create credibility, start a personable relationship, as well as further their interest as to how the product or service will help them. It may be that the reader has a pressing problem, or a specific need for something, which the vendor can help them with.

It may be as simple as to further their knowledge about certain information they are curious about. The whole point here is to stay in contact with the person in such a fashion to where they are eager to learn more about the product or services.

The series of messages are laser-pointed directly at a specific want, desire, or need. The words become fuel for the fire, which inflames this desire to a point of having the person leap the "buyers hurdle." This is when they decide - hey, I have to have this - They have to do something which will compel the reader to take an action.

Most vendors who sell online have found that the email sales writers are their bread and butter. When they find a great writer who can generate a good email response - they put them on their speed dial. There are many good writers to be found online, but the email sales writers who can consistently drive sales by crafting grade "A" auto-responder copy, they are about one to every thousand.

The sales made on the Web equates to billions of dollars a year, and even small business owners are discovering that they can drum up sales by using great email sales writers. More, and more advertising dollars are being funneled into sales email campaigns every year - because they work.