E-commerce To Do List For January 2010 - Part Iii

Now that the holiday rush is just about over it is time to start thinking about getting a head start into the New Year. The economy is improving so it is likely that people will begin to spend more money online in the coming months you will need to be ready to attract those spenders to your site. We have prepared this article to help you create your new years to do list. We based our suggestions on SEO comes recent opinion piece on the best marketing methods of 2009.

SEO one of the most prominent search engine optimization companies in that space is in a great position to know exactly what works and what does not work.

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Social media marketing engages customers on a personal level and can rapidly create buzz around a product brand or business. The difference with social media and this is sometimes an uncomfortable difference for online business owners is the need to open up and get personal. Social media marketing is based on the premise that real people own your company and sell the products there that you are really interested in the products you sell and you want to communicate with others who feel the same way.

It is that personal component that provides the credibility to move people to purchase from you. This is not always a preferred strategy for people who have reveled in the anonymity of the Internet. You can still choose to do that. But you will be shutting the door on new avenues for improving your sites success.

To Do List Are you on each of these sites? Does your page look good? Take the time to be sure that your image is projected in the way that you want to be seen.

To Do List Take a look at what you are writing. Are you making a personal connection with people? Is there enough of you in the writing to give people the opportunity to see the human face of your business?

Blogging
Blogs provide additional site content which search engines love graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for information in your market.

Here is a question do you have a plan for your blogging? Since you want your blogging to benefit your sites sales you should think about creating a game plan for the topics you want to cover how you want to approach those subjects etc. sort of like an editorial calendar. Your blog should still be casual and chatty but you want to be sure that there is an underlying point to writing the blog.

To Do List Make an editorial plan for your blogging this year.

Video Marketing
Videos help convert Web site visitors into sales. According to SEO, in the universal search results people tend to click on links with videos more than those without even if the video link is ranked lower.

Have you created your own video yet? If not it is time to get started. Your video can simply be an introduction to your company and products it can be instructional or customer testimonials.
To Do List Learn about video production and launch a video on your site and on You Tube.

That is it! You have your list it is time to get to work.