Double Optin Vs Single Optin: More Leads Vs Better Response

The Double Optin vs Single Optin argument is as old as my grandmas radio. Some say its better to use Single Optin because often only about 50% of people confirm, which means you get half of the leads you actually generate.

Others agree that Double Optin is a smart move in a long run since response rates are much higher and theres no way to get in trouble for SPAM, since the prospect has to double-confirm that he wants to be on your list.

During a recent list building event, Ryan Deiss shared an insight on the issue. He said that he always uses single optin, because at the end of the day-he makes more money that way. The young guru says that by driving more instant traffic to his offers-he is able to get more customer signups which are far more responsive than the regular Ill download your stuff for free peeps.

On the other hand,the hottest list building video course Frank Kerns List Control goes to teach us that you should always use Double Confirmation. Frank Kern, the man behind Mass Control, StomperNet and numerous other successful launches believes that by having a double optin list-youre going to make more money in the long run.

Discovering this for the first time, your mind doesnt know where to go-which Guru to listen to?! But in reality, theres no better teacher than experience, dont you agree? Earlier on, my life taught me a lesson to always use double confirmation-the hard way!

Starting out to build my list, I used single optin and eventually, after couple of month of driving traffic-I got to a point where I had 1000 subscribers. Imagine my astonishment when I realized that each time I was sending an email to my list-I was getting only about 30 opens and 5 clicks It was a horrible feeling to come to a conclusion that most of my list consists of junk mail and addresses that didnt exist.

Today I know that if Id use double confirmation this would not have happened. Thats why since then and onwards I always go with double optin. Did I consider going back to single optin after hearing Ryan Deiss talk? Sure, but the fear of having a dead list is by far more persuasive than a guru

So, what came first-the chicken or the egg? Its up to you decide. Are you after instant profits, or are you willing to sacrifice a few dollars for a definite long term success? You call!