Dont Stop The Music

Dont Stop The Music

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Its been a rough few years for the music business. The rise of illegal file-sharing networks like Napster and Kazaa and legal music download services like iTunes and the new Napster has all but utterly destroyed the old business model. Label and brand loyalty seems to be going the way of the passenger pigeon. If music fans can download their tunes a song at a time to their mobile phones, without even bothering to take in a whole album, why should they pay attention to the concerted efforts of an entire label?
But every change brings with it new opportunities, and the latest high-tech music revolution is no exception. An Australian mobile marketing services company is prepared to capitalize on the digital music world using a device that, until now, has been the nemesis of the Old Music modelthe mobile phone.
BroadcasterMedia, an Australia-based mobile marketing services company that specializes in ongoing, graphics-rich mobile content, can set up a personal communication channel for music brand users, accessible by a text number. The number can appear anywherebillboards, bus stop shelters, music websites and online forums, confirmation e-mails for music downloads. Like the best guerrilla marketing, the number doesnt sell more songs directly; it persuades customers to agree to receive content from the label.
Users who text the number can download the hottest news from the label, discover music catalogues, play games, and enter contests with music and memorabilia as prizes. The BroadcasterMedia system creates an online community on users cell phonescontinuously evolving and self-updating, giving users the feeling that they can not only carry their music with them wherever they go, they can take the world that produced that music, too. Forget clothing labelsmusic labels could be the next lifestyle statement.
Consumers like to feel they are part of an exclusive club and that feeling results in brand loyalty, BroadcasterMedia CEO Tammy Halter explained in a company press release. Whether they are waiting for a bus, are on a train or at the beach, consumers want to be able to instantly check what's new from your company.
Content providers as diverse as Toyota (download info on the full fleet with one text) and Ohio theme parks (roller coaster wait times at teenagers fingertips), and Detroit Ignition (soccer stadium communication with the fans), have used the system to generate loyalty. It has even been used for charityWildlife Warriors Worldwide, the wildlife preservation foundation begun by the late Steve Irwin of Crocodile Hunter fame, used it to create a text-to-donate system. Its uniquely adaptable architecture makes it open to almost all music fans, regardless of mobile service provider or handset maker, around the world. Members can join online forums, sign up for e-newsletters, and, of course, purchase more music through the system.
The system also allows content providers to monitor what users do with the messages they downloadupdate it regularly, download video and audio, and Send to a Friend. Think Information Age epidemiology.
Sort of brings new meaning to New Music Tuesday.


About the Author:
Www.BroadcasterMedia.com
Www.absolutedata.com
By Lily Steiner
Www.AmericanBusinessGateway.com



Article Originally Published On: http://www.articlesnatch.com


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