Do You Wish To Explore The World Of Mercedes

The newest Mercedes Benz World which is designed to offers its customers the experience and the aura of the Mercedes Benz by test driving some models and information on its valuable history, is located at the area of Brook lands racing circuit measures 155 acres or 62.7 hectares. There is a centrally located 16,650 square meters building, where you can learn all about the brands history, or indulge in any of the several interactive activities. Car lovers are going to love it's amazing display of cars, which features over a hundred of its models.

DaimlerChrysler has already opened five similar brand experience centers across the world as part of its global strategy to bring its brand closer to consumers, but Mercedes Benz World at Brook lands is by far its largest to date and is unique in two ways. The site is located at the heritage location where Mercedes won at the Brook lands opening race during the year 1907. Another feature that is responsible for the immense popularity of this site is the driving experience that it offers in the brand's cars; that too over 2.5 km of driving circuit and 4.04 hectares of off road course. In short, this is by far the best Mercedes Benz World, and is first of its kind in U.K.

The newest addition to the Mercedes Benz World is a complex that houses an interactive world made for visitors. The holder of dual position, of head of Mercedes Car Group and the Daimler Chrysler's management board chairman, at the official opening of this Mercedes Benz world Center, shared his views about the existence of tough competition in the automotive industry, and the constant attack that the success of brands face. He also went on to point out how challenging a task it has become to maintain a brand differentiation, among the globally increasing standard of car design and manufacturing.

This interesting center is expecting at least 300,000 visitors in a year. The Mercedes Benz World, as per the CEO and president of Daimler Chrysler, is not intended for just car fanatics; rather for whole families. As per him, through the history behind the automotive industry, and the various innovations that it has encompassed, they hope to ignite a passion for growth in the young people. At Mercedes Benz World, it's not just the grown-ups who can take to the tracks but youngsters too will be given their very first taste of driving.

In the success if the Mercedes Benz World, an essential role is played by the flood reimbursement program which will support the rural homes and workers in difficult times. They have also taken upon themselves the task of regenerating a 24.2 hectare community park; which following the opening of their center, will be handed back to Elm Bridge Borough Council. The age old railway straight has been made ready to use once again through the measures taken by the Mercedes brand. Furthermore, the CEO likes to think that not only will the opening of this center contribute much to the lives of the locals and benefitting them; but also contribute towards enhancing the value of this historic site. It is also is hope to see the local people enjoying not only their new community park, but also the many facilities that would accompany the opening of the Mercedes Benz World.