Do You Talk Too Much Tech?

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Every industry has its own technical languagethe terms that make our jobs easier, and help experts in the field communicate. But do you talk too much tech when youre talking to outsiderslike your customers and prospects?

Abbreviations, industry slang, and overly technical terms assume that everyone is in on the secret. But not everyone who uses your product is a techy. Dont believe me?

What if someone tossed around terms like MFDs, Pop, Pots lines, Voip, over modulating, bandwidth, cache, buffer, diaphragm and resolution.
Not familiar with all of these? You use products like these everyday, but probably dont know it. Theyre tech-speak that have to do with your desktop computer and printer, your telephone, and your music. When they all work, you get to use your computer, your printer, your telephone and your iPod. But no matter how long youve used these electronics, youd probably never want to have to learn these terms. We dont want to have to be a tech. We just want the product to work.

So why does so much advertising and other marketing materials get bogged down in tech-speak? Do businesses think its impressive? Or are they so accustomed to talking like this that they make their customers and prospects learn it?

Marketings job is to attract your prospects attention, give them the information that will help them realize that you have the solution to the desire or problem, and give them an easy step to takethat will lead to buying from you. Its not to befuddle them. Its not to make you look superior. Its getting to the next step.

Look at your own marketing materials. Do they use any jargon or tech-speak that any of your prospects might not understand? If so then youll lose them. Theyll look for someone who speaks their language. Someone who informs them in a way that actually does help them understand how to solve their problem. And theyll buy from them.

Not sure if your advertising is understandable? Ask someone on the outside. Ask us.
Email us your recent advertising. Well tell you what we think it says.

About the Author:
Casey Hart knows that marketing works...when you speak like your prospect does, hit their "hot buttons," and show your customers how you can help them better than anyone else. That's why Informer Messages on hold work so well. See how they work at www.informermessages.com

For a FREE evaluation of your ad, email him at hart@informermessages.com and see if you Talk Too Much Tech



Article Originally Published On: http://www.articlesnatch.com


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