Do You Stand Out From The Competition?

In order to really be seen by brides, you have to STOP being a follower! I
know that it can be scary sometimes when it seems like everyone else is
doing one thing, so you should too. But, when it comes to marketing to
brides, you have to stop thinking like this and be . YOU!
You are your USP. Many marketers talk about capitalizing on your USP -
your Unique Selling Proposition - but what in the heck does that mean
anyway? Well, its kind of simple when you break it down. Your
personality, your style, and even your quirky nature is what makes brides
flock to you by the dozens. Embrace it, dont fight it! What makes you
different? What sets you apart? What do you do that is special? Do you
have a method to your services? Do you offer something that no one else
does? Really think about this and make a list. This is more important than
most wedding professionals realize.
When you step into who YOU really are, this is where the magic
happens!
NO ONE else can be YOU like you can! When you step into who you are
fully, everyone else will fall away. There will no longer BE any
competition. Its really quite that simple. When you
get comfortable being you, when you put more of you
into your marketing message, when you use your
style, personality, and character in your business,
brides will line up at your door!
Brides are all tuned into the same radio station -
WIIFM - Whats in it for me. Understanding this
and marketing to them in this way while using more of your flair will
make you emerge as the expert in your area immediately. Stop talking
about we and I. Instead, talk about you and your. How can you help
the bride? How can you make a difference on her wedding day, and in her
life as a result? How are you the answer to her prayers?
Brides want their problems solved. They dont care what you do; they
care what you can do for them! Take your ego out of your marketing,
and replace it with real solutions to eliminate problems for brides. Its a
very simple switch, yet hardly anyone is doing it in this industry. Once
you can speak to the brides pains and problems, explain how you can
solve them for her, and show how YOU are the answer shes been looking
for, you are SET!! Plain and simple!

Your Bride Attraction Assignment:
Brainstorm for a minute with me. How are you different from the other
wedding professionals in your industry? What makes you special? What is
it about your personality that people love? How can you solve problems
for brides that you hadnt thought of before? What will make a bride
come running to you with her credit card out?
Capitalize on your strengths. Minimize your weaknesses. Now market to
brides with a LOT of you and all your strengths and solutions. And.Go!!

2008-2010 Soire! Ltd.
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Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction"
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Business...Starting Today!l" at www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soire! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients' dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!