Discover Four Secrets To Research Profitable Niche Markets And Avoid Online Failure

The key to identifying profitable niche markets is to understand a potential customers mindset. You must be looking for target markets willing to spend money to have a problem solved.

Secret #1 - Your customers are not anonymous. Dig into their mindset and list any potential problems they are having.
Identify your perfect customer straight off the bat and list all the problems they may be having. For example, John is a 28 year old, he is single and works long hours in a professional job. Problems John may experience is loneliness from being single, weight gain from lack of exercise, pain from sitting down all day, smoking and drinking too much dealing with the stress in his position, hair loss from the stress and on and on. People will only pay to have a problem solved if it is a frustrating matter that affects them deeply.

Secret #2 - Research magazines that your potential ideal customer is reading.
Magazines are designed to reach niche markets. If there is a magazine dedicated to a particular topic, you can be assured people are spending money in that niche. Magazines are brilliant to find out what you customer is asking for. Using the John example, he is looking to improve his health and is reading Men's Fitness. I googled this magazines and found out hot topics for my market include - "How to lose weight and build muscle", "How to quit smoking without gaining weight", "Diets to improve health", "How to minimise hair loss".

Secret #3 - Dummies.com gives you hot niche markets on a platter
Dummies is a company that publishes a wide range of topics as hard print books. They will not print a book unless they are going to make sales - dummies have already done the market research for you also. If your topic is in a dummies book, this is a very good sign. Dummies tells you the most popular categories and ranks articles on each category according to the most read.

Secret #4 Using keyword research to find out what your market is thinking
Once you have a potential product idea to solve your customers hurting problem, see what is being searched using the free google adwords keyword tool. If people are searching on your topic with words like relief, cure, assistance and guidance you can be sure they are looking for a solution to that problem.

These tips are just the tip of the iceberg when it comes to market research. This is the most critical stage of internet marketing that most people do very poorly. Invest the time in this stage and you will create a successful information product that people will want to buy. Otherwise you are throwing a dart blindfolded.