Direct Marketing Copywriting - My 4 Golden Rules...free!

Direct marketing copywriting is a lot like a magic trick because if you dont have your readers full attention your illusions will not work. You must capture and hold their attention from the first word of your direct mail piece to the last.

There are so many tricks you can use in your copy but below you will find a few that anyone can understand and start using right away to have more successful copy.

And I want to begin with one that works every time.

1) The One Sentence Paragraph...

You use this technique kind of like a second headline that draws your reader into the rest of the copy. You might say something like...

I never thought it could happen to me.

This works because people hate to see a big chunk of text right at the start. They will often just throw your stuff in the bin.

2) The Page Turn Problem

Your reader will often put your stuff in the trash if they have to turn the page to read more, so make sure you leave an unfinished thought at the end of every page.

People usally keep reading until they get completeness.

3) The Headline Trick

Try adding an out to place word in your headline to catch the readers attention.

New York Cabbie, discovers a simple method to clean a car in minutes.

The New York Cabbie section will catch the attention because it sounds weird

4) The Postcard Trick

Many business owners prefer to send out a postcard to their customers rather than a long form direct mail piece. But to be honest the response rate from a post card is not going to be very good at all.

To help things along your should include a mini sales letter on the address side of your postcard.

Works like a champ!

THE END

Keep an eye out on the blog for more tips like this. And let me know any trick you have in your magic box.

About the Author:
More FREE info for You

Get few simple ideas to get up to 99% more sales from all your direct mail. To learn the secrets click Direct Marketing Copywriting

...and for a massive list of new ideas for your mailing go here Innovative Direct Mail Ideas

Article Originally Published On: http://www.articlesnatch.com

Tags: Copywriting

, direct mail

, Direct marketing

, Direct Marketing

Related....

Videos...

Recent Marketing Articles

Creating Niche Auction Markets By: A. Glynn | May 29th 2012 - With online auctions there is the opportunity for auctioneers and dealers to create niche markets within their sector.

online auction

online auction software

ecommerce

fundraising auction

machinery auction

Real Estate "�" Buy, Sell Or Rent In Places Like Delhi, Gurgaon Or Gr. Noida By: rasia | May 29th 2012 - One of the upcoming businesses in Delhi/NCR is Real Estate. Everyday people buy, sell and rent properties. The prices are at constant rise of Residential properties in Delhi. However people are still looking for Residential Properties in Delhi, either to buy, ...

Logics Of Business Information In Corporate World By: Dataguru | May 29th 2012 - Despite the globalization of business and the development of the transnational corporation, the individual nation state is still the paramount political and economic entity. In the twenty first century, every business manager must understand the role which in ...

IT companies in India

executive contact list

top CEOs

Taking Driving Lessons In London By: Jhon Walker | May 29th 2012 - If you are already at the age of 17 and plan to get your own car or if you are older and suddenly find the urge or need to learn to drive, one of the very first things you will need is to get your driving license.

Driving school croyden

Driving lessons Croydon

surbiton driving school

Attending The Celebration Of New Era Wholesale By: handbags designer | May 29th 2012 - Linus Filipino Choir and an ensemble of musicians delivering the background as he Blessed Mom meets her Risen Son and also the Easter Angel lifts the veil of

discount new era hats

Tisa Sanpback Caps

last kings snapbac

Invest In Gold With On-time Delivery By: robertlinkk | May 29th 2012 - Human beings are gold crazy and it has always had an important significance in all countries. People buy gold not only for special occasions but at any time and it is highly liquid as a security asset too.

gold dealer

buy gold kuala lumpur

bullion dealer

Pay Per Click Management: A Smarter Online Marketing Choice By: William Watson | May 29th 2012 - As the name suggests, you will only pay the search engine for each click that is made on your advertisement through their search engine.Therefore, social media coupled with pay per click management of your advertising plans can spell success for your business ...

pay per click management

Which Mlb Jerseys Are Best-selling In The 2012 Mlb Season By: luvvy | May 29th 2012 - he 2012 MLB period is nicely underway and undoubtedly we have noticed some exciting events. We have witnessed not one, but two no-hitters therefore far. nicely one particular no hitter and one particular perfect game, but who is complaining about that.

wholesale Lakers Jerseys

wholesale nba jerseys

Cyrus The Great: Nine Leadership Lessons By: Jayden Chu | May 29th 2012 - Do you want to be a great leader? No need to wait for a great book to be published. One has been written centuries ago and it is talking about none other than the legendary Cyrus the Great.

The Conductive Ring Production Negotiation And Electrical Slip Ring And Carbon Brush Slip Ring Colle By: becky | May 29th 2012 - A certain contact pressure to the conductive and electrical signal transmission device.

slip ring

light

Comments

Still can't find what you are looking for? Search for it!

Site Navigation: