Direct Mail Vs Email Marketing: Which Should I Use?

look at what else you should consider.

Direct Mail Marketing
Direct mail marketing tends to be a pricey and time consuming campaign to complete, with present estimates ranging from $1 to $6 per individual depending on the size of the product being sent. Designing, printing and mailing the campaign often takes a number of weeks and the response rate is usually low at around 2 %.

A print campaign like this might also be thought of as environmentally unfriendly in this day and age, with consumers regarding it as junk mail. However direct mail is terrific for sending promotional items and getting them right into the hands of your customer. Unlike email marketing which is constrained by available space and format, direct mail marketing can be vibrant, attention grabbing and use as much space as you desire to get the message across.

E-mail Marketing
An E-mail marketing campaign costs substantially less than a direct mail one, usually around $20 - $50 each month to send to 1,000 . It is a strategy that is not merely rapid to perform but also delivers immediately to collection of targeted customers. Response rates from email range around 40-60 % and it is uncomplicated to track the open and response rates giving you the capability to evaluate how effective or unsuccessful your campaign was.

Lets say you are sending out e-mails 1,000 at a time, then analyzing the response rates of the first 1,000 sent will provide you time to make enhancements before sending the subsequent campaigns, testing in this way can lead to even better response rates..

E-mail marketing can be fast to create leads and sales as your consumer is already using their pc or smartphone when they receive your e-mail. They are able to take immediate action clicking on the links to your web site or item and generating instant results. However emails are also one of the chosen forms of contact by spammers which has actually led to an increase in the efficiency of spam filters.

It is quite often challenging to ensure that the campaign will make it through the filter and into the customers inbox. The most successful and ethical method to fight this is to make sure that your clients have actually opted in to receive your emails which we hope prevents the message from ending up in the junk folder. Providing the campaign is attention grabbing will lessen the possibility of the message being deleted by the recipient.

Which method wins in the direct mail vs email marketing battle? Whilst there is not any doubt that e-mail marketing is much more affordable and quicker, many companies would benefit from a blended marketing approach, combining both strategies. Direct mail marketing isn't as favored as it once was, having said that customers are becoming more and more irritated with the rising levels of spam email, so it might yet see a reprieve.

Finding a balance and taking advantage of a mix between the two methods is a sturdy method that many effective companies implement.