September, well-known beauty brands in large-scale new listing. Dior, Biotherm, Lange, Shiseido and many other well-known international consumer brands have stores to Hangzhou notice issued new approach, breakthrough technology and fashion to promote the concept of consumer products competing settled in Hangzhou shopping, test the water Zhejiang consumers.
Focus on the release of the amount of product a year
From the second half of last year, beauty brands have slowed down the pace of new listing. According to Hangzhou Liberation Shopping Plaza cosmetics manager Yu Lili, due to the declaration of imported cosmetics and other reasons, from the second half of 2010 to 2011 in the first half, most of the big beauty stopped in Hangzhou market new product to market steps. Such as Estee Lauder, Lancome,
API supplier, Guerlain, and other famous beauty brand in the past year almost no introduction of new products. In the end of the year, some of the reporting has been completed and achieved sales of eligible products which will have appeared Hangzhou mall.
New main skin to become
Previous years, make new release in September and October is the peak, unlike in previous years, this year's upcoming new products in beauty, skin care products dominate, especially those products with breakthrough technology a bright spot. According to insiders,
biotin, this year's major beauty brands to sell their emphasis on skin care products, the new R & D component will be the major brand killer.
To make-up featuring Pui Ling Fei (Benefit) settled Intime been well received by the young woman's love fashion, and a solid customer base in order to expand the brand will introduce a "bright woman Energizing" new skin care products, in Intime debut in early September. According to sales personnel, the product is Pui Ling Fei in the mainland market, the first skin care products, involving cream, Cleansing, exfoliation, of which the newly developed "triple radiant composite components" based fighting ingredients. The prison has always been classic circle of customers Clinique, Guerlain and other brands, but also in September, November, Skincare, respectively, launched a new generation of energy Essence and ultimate full effect Regalia orchid rich cream,
astaxanthin, light main repair aging peptide technology and "start the skin rejuvenation mechanism." Source: www.cosprm.com
