Digital Signage: A Greater Means Of Advertising To Reach A Larger Distribution

Digital Signage technology is the latest medium of advertising where

computer software is used to control and customize a network of digital

displays. All of this can be done in real time in order for information updates

to reach the target audience at the right time. The information to be passed on

can be updated either manually, by linking with an outside feed or through a

scheduling system. It can be in any format such as text messages, video, audio

and animation and can be displayed on hardware devices such as plasma TVs, LCD

panels, video cubes, projectors and full matrix LED boards.
A combination of this hardware and software constitutes the Digital Signage

Solutions.Numerous advantages are associated with this means of out of home

advertising. The key benefits are: creating brand awareness by influencing

consumer behavior, enhancing the customer experience, offering a higher return

on investment and rapid updating of content.
These are also the reasons why this technology is referred to as a dynamic

signage solution. It has overcome the limitations associated with static means

of advertising like print media where changing content and information requires

additional investments. The solution can be managed either locally or via IP.

For a successful deployment of this solution, a user needs to thoroughly

understand his network and bandwidth availability and should evaluate the costs

and benefits associated with it.
The Digital Signage Hardware should operate on the network without affecting

the normal operations and the solution should have the capacity to accommodate

growth. Based on the medium of display which is being used, the information can

be presented on full screens, split screen presentation, slide shows or a video

presentation. The hardware used works well with all file formats such as Flash

files, Video, HTML, QuickTime, Microsoft Office, and JPG and the combined

solution symbolizes the unification of information technology, electronic

display devices and electronic media.
A revenue generating medium, this technology is being applied globally and

used for many different purposes. Financial and commercial establishments,

entertainment facilities, educational and training institutes, Health care

facilities, bus, train and air terminals are all adopting Digital Signage as a

means to relay information.