Digital Or Litho Printing What To Consider

To the occasional buyer of printed items, choosing which process is most suitable for their print project is not necessarily high on their agenda and as a result of this, it is not uncommon to here tales of people buying a small number of copies of a brochure for excessive amounts of money. This is partly because their print supplier probably isnt equipped with both litho and digital technology and partly because the buyer doesnt understand the different technologies available to them.

I hope that the information below will give a basic outline as to the difference between the 2 technologies and the unique benefits they each offer. In short, if your supplier only has one technology, find a supplier for the other or find a supplier that can offer you both.

Lithographic (Litho or Offset printing) is the most common form of high-volume commercial printing, due to advantages in quality and efficiency in high-volume jobs. While modern digital presses (Xerox Digital Presses, for example) are getting closer to the cost/benefit of litho for high-quality work, they have not yet been able to compete with the sheer volume of product that a litho press can produce.

A good example of litho printing would be letterheads with a quantity over 2,000. Multi page Brochures 16, 32, 48 pages from 1000 copies upwards.

Digital Printing is generally used for short print runs, and or for the customization of print media. If you are routinely ordering low-quantity stationery, then digital might be the way forward as this should save you money. With digital print, personalising each copy (Variable Data Printing) is easy and cost effective as there are no printing plates used in the process unlike litho. The personalisation could be a complex combination of different text and images. An example might be a postcard advertising a car with an offer personalised to fit the recipients profile.

Digital printing in large volumes only occurs when VDP personalisation is the most important aspect in the project, so think mail order catalogues with customer specific offers and special enhancements to entice new customers to buy.

Otherwise think 1 off copy for the new 100 page book so that the boss can approve it before it goes to the Litho Printer for a much bigger print run.

About the Author:
Simon Berry-Hill is a Sales Director for one of the top 150 printing companies in the UK.

www.simonberry-hill.co.uk

Article Originally Published On: http://www.articlesnatch.com

Tags: printing

, litho printing

, printing services

, mailing

, postage

, downstream access

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