What's on the horizon in the land of digital marketing? The digital marketing New Age has already begun to dawn upon us with the likes of viral video. Also, who can ignore the increasing number of sites now using embedded video to reach customers, both new and old? Speaking of the Internet, marketers are exploring the new territory of social bookmarking to make that next step forward, and contextual advertising is set to soar with new wings as more and more online advertising networks continue to step up to the plate.
Viral Video
With viral video turning homeless men and elementary aged kids into superstars overnight, this is one digital marketing tool of the New Age that is sure to be receiving major attention. Now that marketers have seen hard proof that any video sensational and popular enough to go viral can bring in the big advertisement bucks, we're sure to see more of the not-so-accidental versions spring up all over the Net. With so much money on the table, business savvy marketers are sure to have this
Digital Marketing
tool down to a science in no time.
Website Video
The latest marketing research has shown that placing a video on one's site tends to engage the reader on a higher level than a well-designed site with mediocre content. Specifically, linking to YouTube videos seems to increase search rankings as well. That's why a growing number of sites these days begin with an automatic rendition of the company' story or a visible walk through an investment property complete with lively narratives. Here, the marketing's face-to-face nature can mean the difference between scattered, intermittent sales activity, and steady increase.
Social Bookmarking Sites
Successful and experienced marketers have pushed passed the basics of Facebook and Twitter and now have their eyes focused on social bookmarking sites as the next top digital marketing tool. Social bookmarking sites allow visitors to save and share bookmarks as well as to rank the value of the bookmark on polls and provide feedback and commentary about each one. Bookmarking to one's own site can generate the buzz necessary to meet marketing goals. When the bookmark is shared, ranked highly, or commented on, it can result in more exposure for an online business.
Contextual Advertising
Google's Adsense is a primary example of online advertising networks advocating contextual advertising. Contextual advertising refers to the text links seen, for instance, next to a Gmail inbox. These ads were tied to the content of the email via special algorithms. The idea is that potential customers are more likely to click ad links that are relevant to their current interests and activities. Thus, the content of any web page can be contextualized to display targeted online ads, and just about all
Boston SEO Services
are ready and willing to assist with this.
Article Writing
One of the latest ways to drive traffic to your website is article writing. Most article writing is done on publishing sites, such as eZine or About.com, as a form of
Search Engine Marketing
. These sites have hierarchies or writer rankings which increase article exposure and rank. By including keywords within articles, marketers and business owners get the attention of search engine bots. Thus, the article's content becomes a means of advertising one's business or affiliate connection. This drives traffic to such sites and helps increase search engine ranking through backlinks.
