Modern age belongs to internet; the power of internet is so immense that ever since the internet comes in use of a common man it took no time to emerge as the mass medium of communication. The growth of internet is so quick that all other medium of communications have faded away and today everything is available on web even the traditional competitors of net, the newspapers and TV channels are now compel to use world wide web to publish and transmit their programs. In this article we will try to analyze how internet has affected traditional advertising and marketing strategies.
Conventional TV and print advertising media can in fact only hope to create understanding and push consumers to recognize new needs. From then on other elements of the promotional mix take over such as straight marketing and point of promotions. The quantity of each element of the campaign can be focused on the part of the procedure that is being addressed. For example consumer research into brand awareness and attitudes is extremely developed within the TV arena.
Unlike conventional media, the
