Dentists: Stay Ahead Of Your Competition With Dental Advertising Products

Even dentists with the most loyal patients experience patient attrition. In fact, due to patients moving or leaving for one reason or another most practices experience naturally occurring patient attrition of about 15% every year. In order to bring in new patients to replace this 15% every year, it's important to stay ahead of other dentists and practices with dental advertising products. Read on to learn how you can make dental advertising work for you.

Patient Newsletters

Patient newsletters are essential for all dental practices that want to maintain a good relationship with their established patient base. By sending educational patient newsletters to your patients you stay connected, show them you care enough to follow up and keep them up-to-date, sustain the quality relationships you have already created, and help to increase your clientele through referrals. Patient newsletters are useful for introducing new staff, letting patients learn a little more about their dentist, and detailing specific services you want to promote, such as teeth whitening, veneers, braces, or other elective cosmetic dental services.

Neighborhood Newsletter Campaign

In contrast to a patient newsletter, a neighborhood newsletter is designed to reach out to potential high-quality patients. A customized and targeted neighborhood mailing campaign ensures that your practice is reaching out to your ideal prospective patients, those who want your high-profit elective services and will respond to your expert message. A good dental advertising company will provide you with marketing guidance on list development, content and strategies to improve and increase acquisition. Increase services generated per mailing with new patient call tracking, analytics, local household names, addresses, and demographics, so you can direct your newsletter to the right people, improve patient acquisition and grow your practice with new, high quality patients.

Dental Advertising Postcards

Dental advertising postcards are a great complement to any newsletter program. By including a personalized message to the decision maker of the household, you can maximize your marketing exposure for greater response. Consistent branding and creative messaging increase awareness and recognition of your dental practice. Using demographic data such as age, income, and home values you can target your postcards for a highly effective way to promote your services and increase your return on marketing investment.

Email Newsletters

Enhance response with a multi-channel communications approach. By sending out an email newsletter bulletin to your existing patients of record, you will increase awareness and response to your newsletter. Your newsletter email bulletin should let your patients know when to expect their patient newsletter in the mail and contain choice excerpts of the articles to support the mailing and get your patients excited to read more.

Dental Brochures

Professionally designed dental brochures for your office are more than just something for patients to read while they're waiting for their appointments. By providing your patients with details on special services or procedures, you're giving them much more information than they may be able to find online, as well as demonstrating that your practice is an expert on the subject. Brochures are a tangible piece of information that patients can take with them, thereby keeping the dental services you're promoting on their minds for an extended amount of time.

Referral and Procedure Cards

70% of new patients come from existing patients, and although asking for referrals is a time-honored tradition in the dental industry, it can be a real challenge on a day-to-day basis to remember to ask for referrals. Pre-made referral and procedure cards make the referral process a breeze. By including them in your mailings to patients, you're already making the huge step of getting the card into patient's home, where they will be more likely to pass it on to a friend or family member looking for dental services.

Additional Mailing Opportunities

In addition to sending referral or procedure cards with your patient newsletter, you can also include additional customized marketing inserts like brochures, cover letters, special event invitations, cross-promotions, and other creative pieces. Furthermore, by sending your patient newsletter in an actual envelope, you can increase the "openability" of your patient newsletter.

There are so many great opportunities for dental advertising out there, your practice really has no excuse not to advertise to current and potential patients. Build relationships with your patients more quickly, improve patients' satisfaction, and acquire more high-quality patients with these dental advertising products now!