Definition Of A Sales Funnel.

Use A Front-End Online Sales Funnel.

Every business needs cash flow. Without it, business stops. Like a brick wall. In order to create and maintain cash flow you must make offers. An offer is just an option to exchange. Remember when you were a kid? "I'll give you a dollar for your candybar." Your friend was free to say no, but you still made the offer.

Making offers to your target market of prospects is no different. You must offer something of value to your target though. Something that solves a problem for them and allows you to start a relationship with your client. Your first offer should be free information. And in exchange, your client views your website. how do you know what
trouble they are having? Think FAQS, and problems you've conquered. This also lets them know there is back end support for your product.

Now rest assured, not everyone you tap is going to be in the right place at the right time to receive or accept your offer. This is where the funnel starts, your first filter. And remember, the higher the quality of information and directions you give out on this website, the more qualified the client you will attract. DO NOT violate their trust by providing false information, knowingly or otherwise.

Your second (and i bellieve most critical) offer could be a free report or trial of your newsletter. Your client gives an email address in exchange. Not everyone wants to divulge this information, because people hate spam. So make sure that you ask permission before sending a newsletter, and be sure to include an 'unsubscribe' link on every message. Since people are wary about giving up their email address, you know that the client really wants what you have. They can't wait to get your next message. Only a predictable percentage of people that visit your site will sign up to your newsletter, so the funnel is getting smaller. Don't forget, you solved one problem for your client. Make sure your newsletter continues to solve problems that your client maybe trying to resolve. DO NOT violate their trust by giving away their contact info.

Your third offer is a mini-product or discount product. Once again solve a problem for your client. They really want that new book, but don't want to pay the hardback price. Solve their problem, give them 20% off their first purchase. Your client should exchange between $5 and $100 for this offer. Note: this is the first purchase your
client has made, but they stopped being a prospect when they viewed your webpage.

The forth and final offer on the front end is your actual product. You've assisted the client with information and service pertaining to a problem they have, you have provided them with a temporary solution to problem, they have tested it and like the results. The client is captivated and will eagerly exchange $100-$500. They know your services or products will always solve their problems and they will keep coming back to you. This is how you create a relationship and turn a targeted prospect into a captive fan. In this day and age, you can do all this online and automate the processes, essentially hiring the most efficient, hard-working salesman ever.

Good luck on your journey!

About the Author:
Justin Michalski grew up in Pittsburgh Pa and currently resides on Maryland's Eastern Shore with his beautiful young wife and three to four angelic children.

Justin is the CEO of Miniloc Marketing, and a "self" made entreprenuer that knows, "no one really does anything on their own. Everyone gets help somewhere along the line, whether they realise it or not."

He knew from an early age that the traditional mantra of "go to school, get a degree, get a job, retire" was not his path. Justin Michalski recalls business lessons he learned about branding from as early as grade school, and he continued looking into business opportunities while in high school with his local Junior Achievement program.

Justin's resume includes work as a remoldeling

Article Originally Published On: http://www.articlesnatch.com

Tags: www.MinilocMarketing.com

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