Deep Linking And Search Engine Optimisation

If you are working on search engine optimisation then you will know how important links are to your position in the search engines. Google openly admits that back links are very important to rankings and traffic. The aim of this article is to look at deep links to your site and their relevance.

How Many Links Do You Have?

The first thing you need you consider is how many back links you have to your website. This is very easy to find out and can be done by using Yahoo. If you type link: followed by your domain name into the search box you will be able to see how many links you have to your home page. By using their drop down boxes you will also be able to find out the number of links to your entire site.

We all know that the more links the better but should these all be pointing to your homepage? We think it is an advantage to spread your links across your site partly to help with an even distribution of PageRank.

What are Deep Links?

Quite simply a deep link is a back link to your website that goes to any page other than your home page. You may have an interesting piece of information on your website that is not on your home page and so you may want to link to this in order that people arrive in the right place.

How to Create Deep Links

There can be a lot of problems creating deep links. Part of the problem is that many webmasters that link to you will automatically link to your home page. In addition many directories insist that you only give your home page and that no deep linking is allowed. Some of them will allow deep linking but usually to only about 3 pages which might not be enough for you.

There are ways in which to get deep links and we would say the best is by using article writing. If you are writing about a topic that is on a deep page in your site then it is a good idea to place a link to that page at the bottom of your article. Then when you submit that article you will acquire a large number of links to that page. Using this tactic also allows you to select the anchor text for the deep links to your site which is great for SEO.

Why use Deep Linking?

Well there are a number of reasons to use deep linking and one is to do with your search engine rankings. If a lot of your pages have links to them then it will encourage the search engines to rank some of your internal pages. This will give you more opportunities to get high up and generate traffic to your website.

If someone is searching for a particular service and they are directed to your page that deals with that particular service then they will feel happy that they are getting the information they need. It is important to remember that it does not matter where people arrive to your website, just that they do. If you ensure that all of your website pages are well written then you will be of interest to your visitors and they will likely visit other pages on your website including your home page.

It is also worth mentioning that Google will spread your PageRank across all your pages, so if you have more deep links your will keep the PageRank of your home page high. Considering all of the above, deep linking cannot be ignored.